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I figured there may be a penalty or it tripped some kind of filter. I happend to search on ca.yahoo.com (All the web, not just Canadian sites) on another computer in the office, and was surprised to find it #1 for its main term and several other terms.
If it were penalized I don't think I'd be showing #1 results anywhere.
The site is a Canadian company, but hosted in the US.
Is it possible to be grouped into local Yahoo! Canada searches and be 'repressed' from the main Yahoo index?
It's not a super competitive keyword and its not that there are so many more better sites that justify it going from #1 to over 100. There are many garbage sites before it...it should at the very least be top 20.