What happens if we stop paying for Site Match?

Will we drop in rankings?

[talismon]

We currently spend about 3k per month for the yahoo site match data feed. It's our most cost effect PPC campaign and we have #1 and #2 positioning for our major keywords.

If we stop paying for the daily indexing do you think we will drop in rankings? Has anyone dropped their paid listings and saw a drop in rank as a result?

Any feedback would be helpful. Thanks

[natim]

We got screwed both ways. We had a bunch of sites that were anywhere from #1 for 2yrs and mostly top 8 sites in many areas. Joined site match in hopes of maintaining positions, ALL sites disappeared almost instantly. We cancelled site match and NONE of the sites have returned to index must less prior positions. Go figure.

[kamikaze Optimizer]

Ditto. I would love nothing more that to be able to preach the glory of how great Yahoo is, but no-can-do at the moment.

[Trey03]

Hello,

I quit using site match arround January of 05. At the time I was spending around $7 per day. Nothing too big but felt that I should get the same results naturally so I canceled. Around March I had a significant increase in rankings. I mean I owned maybe 20 competitive keyword phrases. I did due massive link campaigns around the end of 04 though. Well anyways with the last update (August) all my rankings dropped to around 3rd to 5th.

IMO it wont hurt you too much to cancel. I even called yahoo to make sure that I wouldnt get dropped. They assured me and I canceled.

In the end.... Im glad I canceled.