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Viacom, Yahoo enter web search distribution deal [digitalmediaasia.com]
Media company Viacom has entered into a multi-year search marketing and Web search distribution agreement with internet company Yahoo. Yahoo is to provide multiple search marketing and web search services to Viacomís online properties, including BET.com, CBSNews.com, CMT.com, MTV.com, NickJr.com, SHO.com (Showtime Online) and VH1.com.
But I've got a question about this deal. So, Viacom/CBS gets special Yahoo! advertising, services, etc out of this deal. What exactly is Y! getting out of it?
What I'd ideally like to see is to be able to download any video I want (tv episode, music video, etc) and watch it whenever I want. Ideally I'd like it to be free, although *very cheap* (think iTunes cheap) is something I'd live with. And with minimal DRM - not because I want to pirate it, but because I don't want to be tied down to a particular platform or media application.
Of course, I know Viacom wouldn't like this.
So I ask: what's Y! get out of this?
People spending the big bucks are going to say, "hey, yahoo is a player in this field."