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In addition to its existing Cost-Per-Click, Yahoo! UK & Ireland will offer its shopping, travel and automotive advertisers an option to display a telephone contact number beside their product offers.
The system will use track-able phone numbers and e-commerce advertisers will be charged according to the volume of calls received. Pay-per-call charges will be based on a pre-agreed rate.
I suspect we arent too far out from PPCall being tested in the Y and G proper properties and/or local properties.
