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Yahoo Takes Step to Providing More Online Content

Signs Deal with Pepsi to Stream Concert Footage

         

martinibuster

7:45 am on Jun 5, 2005 (gmt 0)

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According to the New York Times [nytimes.com],

Yahoo today plans to introduce a section of its Web site housing a redesigned version of "Smash," which as a program on the WB network attracted an average of just 1.3 million viewers in eight episodes last summer. Yahoo and Pepsi are reviving the show as a collection of video segments on the Web, with plans to serve up digital streams of live performances from Coldplay, Kanye West and Gwen Stefani...

With broadband adoption finally greater than dial up in the US, maybe the time is right. Interesting way to drive eyeballs to Yahoo's music offerings.

Anyone think Apple, Google or MSN is far behind?