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I can see why they offered it. The yahoo ads on the right dominate the page. The visitor has to scroll to see the content of your pages.
They get tons of free websites to advertise their ppc ads on. If they get enough of those (six figures) they might not ever need publishers, like Adsense is using.
Something to think about.
The ads on the right can be hidden easily by clicking on the little tab thingy at the top of the border between the ads and the content. I like that.
Hopefully, this will help get our sites back into the regular Yahoo SERPS index. They dropped all pages but one from all of our sites on Jan. 1, 2005, and we have yet to see them return despite many gigabytes of transfers to the Inktomi bot. Yahoo support says to get a directory listing, which we already had, so hopefully this will help them find a place for us in their SERPS. Fingers crossed!
I guess it was part of the acquasition rebranding of technology with a marketing twist.