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Yahoo Prepping Blogs?

     
12:57 pm on Mar 7, 2005 (gmt 0)

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[reuters.com...]

Internet media company Yahoo Inc. (YHOO.O: Quote, Profile, Research) is likely to build and buy tools that help its users create, publish and search blogs, Susquehanna Financial Group Marianne Wolk said in a note on Friday.

Wolk also said she also expects the company to expand into social networking software, which lets users share and organize content.

2:57 pm on Mar 7, 2005 (gmt 0)

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It is often speculated in blog universe that Sixapart (movabletype + typead) is the likely acquisition target for Yahoo. This field of hosted blogs has already consolidated a lot after the buyout out of Live Journal by Sixapart in January which makes sixapart the only player of considerable size and worth buying for someone as big as Yahoo. So the big payday for good folks at sixapart may be closer than ever before.
3:17 pm on Mar 7, 2005 (gmt 0)

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It's an easy guess that Sixapart will be sold but I doubt to Yahoo.
They could easily build their own from scratch, with free basic ones and a pay version with more features.
3:33 pm on Mar 7, 2005 (gmt 0)

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>>>They could easily build their own from scratch,

But not the installed user base...

3:46 pm on Mar 7, 2005 (gmt 0)

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Live Journal alone has over 2.6 million active accounts. This should give Yahoo enough of a jump start on google's blogger and also a lot of content if they want to promote adsonar on it.
3:49 pm on Mar 7, 2005 (gmt 0)

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But not the installed user base...

Why would they want the load of free users draining the system and whining about changes when they can build their own converts.

Yahoo already has a huge userbase familiar with their name from email, geocities and yahoo groups.

Then again geocities and yahoo groups WERE bought from other companies...

6:46 pm on Mar 9, 2005 (gmt 0)

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Yahoo has Geocities - they could easily add blogging functionality to it.
 

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