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Yahoo SiteMatch

Still confused about the claims

         

prairie

11:10 am on Dec 2, 2004 (gmt 0)

10+ Year Member



Yahoo makes some claims about SiteMatch which I'm having trouble reconciling.

SiteMatch doesn't improve ranking, it only speeds inclusion and refresh... but, SiteMatch reduces spam and produces higher quality results, because spammers are excluded... but they and anyone else are included anyway, through their claimed "aggressive" indexing.

So what's going on? If SiteMatch is quality control does it provide a real outcome for non-spam sites?

I'm having a hard time believing it wouldn't provide a relevance boost courtesy of human review, because if it doesn't, its just a service to check to see if your site is "ok" by them ... such a service should incur a one-off fee with a few renewals here and there... but this is (invisible) PPC to boot.