Welcome to WebmasterWorld Guest from

Forum Moderators: martinibuster

Message Too Old, No Replies

Search Optimizer

over search optimizer

4:41 am on Oct 14, 2004 (gmt 0)

New User

10+ Year Member

joined:June 10, 2002
votes: 0

Hi guys,

My company is considering using the overture "search optimizer" service. My problem is that over is asking us to put their javascript on ALL pages in our site as well as separate js on the page that is displayed when user completes the transaction. After looking at the script they want us to place there, it is clear that the data such as transaction amount from each sale will be captured by Over. That makes me feel quite uncomfortable... Any suggestions?

Thank you very much in advance.


1:21 pm on Oct 15, 2004 (gmt 0)

Administrator from US 

WebmasterWorld Administrator brett_tabke is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Sept 21, 1999
votes: 113

Ya, it is a tough call. You are correct in that your data will be used. It just depends on how valuable that data is to you.
4:22 pm on Oct 15, 2004 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:July 30, 2003
votes: 0

hwy2hel, why don't you use any of the 3rd party keyword management systems out there? If you're worried about the SE knowing how much the traffic's worth to you, then don't share that data with them.

You DO need to manage ppc based on cost & conversion data, so the question is very simple - do you build your own system, use one from the search engine(s), or use a 3rd party system.

For what it's worth, very few of the top 500 ppc advertisers are comfortable giving that data to Google, Yahoo, MSN, Ask Jeeves, etc.