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Changing info on Yahoo listing

Site restructuring headache



7:44 pm on Nov 13, 2000 (gmt 0)

10+ Year Member

OK, this is a bit involved, so please bare with me...

I'm having a heck of a time getting information changed with Yahoo. I recently did a complete redesign & restructuring of our corporate web site, which encompasses three separate companies. An important division had a good placement on the search listing, and, of course, we wanted to retain it. This listing was originally placed with Yahoo by another employee, who had done a separate site for that division before we had a corporate site. When the corporate site came online, he had the referenced URL changed with Yahoo.

Now, 2 years later, we have a restructured site, which once again, changes URLs. Once the site was up, I submitted a Listing Change form with Yahoo. Unbeknownst to me, the other employee (who had first listed the division referred to above) also submitted a form and emailed a contact at Yahoo (which I didn't know he had), explaining the change and that I was to take over his 'webmaster' duties. Unfortunately, he didn't give adequate information and the Yahoo contact, responding by email the next day, choose a URL to reference that is for a completely different division.

I have emailed the Yahoo contact twice (about a week apart) explaining the error, with no response. I then emailed feedback@marketguide.com (a week later) regarding our corporate listing, explaining that we had done a restructuring of the site and that URLs had changed. I also requested additions to the Products & Services and Divisions sections. I cc'd the Yahoo contact on this, as well. This was done on Nov. 6th. I've had no reply from anyone.

Any suggestions, insights, or incantations would be appreciated.

(not to be confused with Tigger)


8:02 pm on Nov 13, 2000 (gmt 0)

10+ Year Member

Here's my take on dealing with Yahoo.

You want to limit your contact with Yahoo, space out your requests and give them a few weeks to respond.

You might want to try a very polite letter with the same info explaining the duplicate change submission and mail it in care of the contact at Yahoo. Wait for 3-4 weeks after sending the letter then try another email if there is no response.


8:04 pm on Nov 13, 2000 (gmt 0)

No suggestions, just insights.

I have a h*ll of a time trying to change our description with Yahoo. You said you have emailed them every week trying to tell them of the error. I would back that off to every two weeks or more. If they get too many emails from you, they will ignore you even if your email gets to the top of the email pile. Understand it is going to be a while before you get the Yahoo listing changed (think in terms of months on this one), so it might do you well to optimize for Google. Also, is there a way you can put a page up on one of the old urls that points to the new one? (We have moved, please go here type thing...)

Now for a true story:

My boss went to a conference in which a representative of Yahoo was speaking. The representative spoke her bit and when she was finished and asked for questions, nearly every hand went up in the room. Almost all had a problem with their Yahoo listing and they had been trying for months and months to get it corrected. The representative had to move to another room to take the concerns of the crowd, and she said to "write your problem on the back of a business card so I can get a hold of you later." My boss stood in line for 25 minutes, and by the time she was able to speak to the representative, there was a stack of business cards 4 inches high.

The moral of the story? You are not alone. Getting Yahoo to change anything is next to impossible.



8:13 pm on Nov 13, 2000 (gmt 0)

10+ Year Member

I agree. We had a free listing with a misspelling made by the Yahoo editor in the description. The word was part of the name of a specific disease the site content was about.

Sent in at least 4 change submit forms over many months. Finally gave up and after a few months noticed the error had been corrected. By the time the correction had been made it had been a year since I first submitted the problem.


8:35 pm on Nov 13, 2000 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

Here's what I would do:

Send email which points out why the change you propose would help SEARCHERS at Yahoo, as opposed to why it would help the submitter.

I have had stupendous success with that tactic, as suggested by some Yahoo guy at the first SE Strategies conference.


10:30 pm on Nov 13, 2000 (gmt 0)

10+ Year Member

Wow! Thank you all for responding.. and so quickly, too.

I didn't realize Yahoo needed to be stroked with 'kid gloves.' I sent a business coorespondence, and expected a likewise response. I appreciate hearing that I'm not alone in this struggle, but it's a sad statement on customer relations. I realize Yahoo has a ton of submissions, and they are actually looked at by humans, but... Is still frustrating, yes?

I'll give it time and if I don't hear something in a couple of weeks, I'll send a very polite email pointing out why the change in information will help Searchers at Yahoo.

Laisha - I did a quick search on "SE Strategies Conference" and came up with past events.. Any info on upcoming ones?

Thanks, again, all.


11:07 pm on Nov 13, 2000 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

>Laisha - I did a quick search on "SE Strategies Conference" and came up with past events.. Any info on upcoming ones?

You missed one this last weekend in Dallas.

I went to the first one. GREAT networking opportunity, and I got a chance to meet a lot of people in the industry who had been, prior to that, only email names. Sadly, there wasn't much new info at the first one, and I doubt that I'll be going back.

I'm sure there are those here, though, who went, follow that stuff, and know.


1:26 am on Nov 14, 2000 (gmt 0)

10+ Year Member

Here are two seminars:

Search Engine Strategies

The Dallas meeting

Sign up for the email notification midway down the page and they'll keep you posted on new conferences. You can check out the past meeting agenda here also.


Internet Marketing Strategy Days


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