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When I first became aware of the importance of SEO a couple of years ago I checked my stats it was clear that Google was providing me with the lions share of my traffic. As a result I concentrated my SEO efforts in increasing my Google rank. I have been very successful in this albeit it has taken a loooong time.
I am now receiving 76% from Google, 18% from Yahoo and 5% from MSN. This is a concern because if anything goes wrong with my Google ranking I am sunk! Is there anything in the archives of this forum that summarises what I must do to increase my Yahoo ranking?
Also, what are the opinions on the type of traffic generated by each of the engines? Is it true that Yahoo does not generate the same level of technical or nerd traffic as Google? Is the ratio of traffic I am receiving typical for a technical website?
Any Yahoo ranking advice that I can view in the archive?
Search engines change daily (okay, so for Yahoo it's monthly!) in the algorithms, filters etc. so looking up archived data could be harmful if certain "flavour of the month" techniques are now considered spam.
Just start reading daily in this forum, sign up to a few SEO newsletters (if you haven't already done so) and throw out a few questions. If your in IT then you'll understand how it is all about "up-to-date" information when your up against competitors.
When it does then Y! will only have around 25% compared to Google/MSN at around 75%. So don't worry unduly about Y! if you have not up until now, rather if you have time try to optimise for MSN and Google.
If you try to opimise for Yahoo! apart for there being very few guarantees (with all the strange stuff happening at Y! recently) you may well screw up your Google rankings. JMHO.
A lot of people did that for a long time and are experiencing the same concerns since the changeover.
>>Is there anything in the archives of this forum that summarises what I must do to increase my Yahoo ranking?
I don't know what's in the archives, but as long as you've got good links already in place, for Yahoo it's a matter of taking a look at the on-page factors for optimizing.
Check out page titles, meta tags, H1-H3, keyword occurrences, density, phrasing, placement on individual pages, bold, italic, where in the sentences, etc. Just the usual basic optimization 101.