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What is the real benefit?
Will my site rank better?
Do I get a PR3 link (the apropiate category has that PR value)?
Will I get more visits from people browsing directory (1%)?
Experiences please?
Not necessarily. It all depends if conversions from directory traffic create more than $299 a year in extra profits. Depending on what the site is selling, just a few conversions a year could result in an extra $299+ profit.
IMO A Yahoo! Directory listing is important, esp. if your linkbuilding budget is above $1K it's a no-brainer.
I notice my competitors didn't renew their directory listing and now have a much better title, description and rankings. Yahoo is shooting themselves in the foot a little by doing that. When my renewal comes around, I will have to decide.
In SERPS I have what my title tag and meta description say. In Yahoo directory they are what Yahoo decided to put there.
HI SteveB
What makes you say this?
I really want to put a couple of sites in the directory if it will help me but possible downsides worry me.
Both sites rank well on Yahoo! for loads of terms but there seems to be a fair amount of people (not just on this thread) who say that could alter if I pay for directory placement.
The cost is not an issue with me but problem with titles and search positions is.
You say it's probably the best investment a website can make, what would your top reasons be for this?
Thanks
Assuming you title your site something useful and clickable, there is no downside to a Directory listing, and there are several very important positives. If you have a quality domain, there are not that many ways to send a clear signal of your topical quality and this is one, so I never can understand how anyone doesn't have it right at the top of their list of things to do with a new domain.
Phil-
Is that true?
Stay away from yahoo directory if you are in the search?
Only if you hate money.
Look at the Yahoo serps. Which sites would you personally be drawn to click on: the ones with clean titles and brief topical descriptions, or the ones with several lines of gibberish random notes?
As long as the offical title of your site is sensible and relevant to your keywords, being in the Yahoo Directory is extremely valuable. Lots of positives, and zero negatives (if you are penalized it won't help, but that isn't a "negative").
Some sites Ive paid for do well others dont. :P
which at one time is what was happening..People would pay to be in the Y directory then the next day all their other pages were which were ranking well in the serps were gone.
I dont know what the answer is anymore myself and I'm also considering the Y directory but am not about to be the guinea pig in this experiment ;)
dauction- I do remember a period when Paid Inclusion was resulting in lost natural listings on Yahoo shortly after the Inktomi purchase, but I don't think it was Directory related. Of course my memory could be faded.
I have gone back to affiliate sites and stripped of all outbound affiliate links just to get it in the Y! directory. Of course those links may have been put back up shortly after inclusion.....
Best link (and some traffic) you can get for $300.
Thanks,
Dave
just my 2 cents :)
"I understand that there is no guarantee my site will be added to Yahoo!"
Like it says, the $299 fee is only for consideration and there is no guarantee you will be added.
I am already listed in yahoo search but would consider paying the fee if I knew for sure they would add me.
Something about donating to a billion dollar company meanwhile I am running an Ad free out of pocket service. (nor am I selling any products online)
I even sent yahoo a list of dead links in the Category. But they removed the dead links but did not add my site. Never any response why of course.
If my site is added and edited by a Yahoo editor, will I loose the benefit of being found with my keywords?
Will Yahoo regard it's directory first and find the "Anti optimized" human edited listing?
Please tell me about your experiences...
people simply don't use the directory to do searches. That's one expensive non-reciprocal link buried somewhere deep inside a pr 9 home page.
i say put your efforts on other factors in improving yahoo results. only after you've exhausted all other avenues should you consider the directory, generally speaking.
if you are at that stage where $299 is chump change, you should probably pony up the extra dough to be a sponsored listing, especially if you happen to be in a category full of established and entrenched players.
yahoo seo is becoming more and more expensive. no wonder they're having banner years and quarters.
directories, sponsored listings, site match, overture, and our own seo charges - and no guarantees. i am encouraging all my new prospects and clients to spend their money on google optimization first.
for many of our customers, the fee we charge for google optimization is at the threshold of what they want to spend. Their return on investment is, in my opinion, better than yahoo. So, if they're willing to spend, say $0.07 per click with google, but are not willing to spend upwards of $0.37 per click with yahoo, then the decision is a no-brainer ($0.07 being our amortized cost of the service). Of course, if our prospects happen to be businesses like personal injury lawyers, whose business model allows them to pay crazy per click charges, we will always recommend all weapons in our arsenal.
I am considering also a submission to the Yahoo directory soon. I am developing a website for "world widgets" and I have a question. Could I submit geographical subdomains like usa.widgets.com for an additional paid listing? Does anyone have this kind of experience for multiple (3 or 4) subdomain paid listings to Yahoo directory?
Your feedback will be much appreciated.
Thanks,
Aris
PS. plz note that all the subdomains will have useful, unique content specific to a country, so they could be submitted to a different category of Yahoo.
