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Yahoo SERPs Switch to 10 results per page

goodbye to 20 results

     
6:43 pm on Sep 19, 2004 (gmt 0)

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Tried it in 2 different browsers, 4 different computers and one of the "proxy" website - it looks like Y! has switched to 10 results per page.

One of my highest traffic sites is ranked #13 in Y! - I was wondering why the Y traffic had dropped off.

9:02 pm on Sept 19, 2004 (gmt 0)

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if youre real aim is to maximise the revenue of your own products that you piggy back of the serps then 10 or less is the only way to go....thats a 50% increase in the percentage of your own and sponsored links compared to the free (cough cough) serps per page!
9:08 pm on Sept 19, 2004 (gmt 0)

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I have seen this for a few days, it's intermittend, depending on the searches you do, for example, search for a famous hotel heiress, you get 10. Search for a well known drug begining with V you get 20...
9:38 pm on Sept 19, 2004 (gmt 0)

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> Search for a well known drug begining with V you get 20...

Hmm. I get 10 result SERPs for the "V" word as well.

Could be that they're A/B testing, I suppose.

5:56 am on Sept 20, 2004 (gmt 0)

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Yahoo has started showing 10 results per page but sometimes it shows 20.
1:18 pm on Sept 24, 2004 (gmt 0)

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Awesome catch Patrick. Very interesting.

So more ads per page? Twice as hard to hit the top page of the results? Whew.

Click throughs down?

1:41 pm on Sept 24, 2004 (gmt 0)

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10 results for all searches I'm making on Y.com while still on 20 with Y.co.uk
I've seen a 25% drop in traffic for one page which is ranking 15th and a 50% drop for a page at 20.

However I'm sure position 10 is more valuable now.

2:13 pm on Sept 24, 2004 (gmt 0)

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I've been occasionally noticing this for about 3 weeks and consistently for the past few days in Canada. I'm a fan. 20 results per page was a little overwhelming.
2:33 pm on Sept 24, 2004 (gmt 0)

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What type of effect do you think this will have with Overture listing? I have noticed a slight increase in traffic this week with my Overture clicks coming from yahoo.
3:21 pm on Sept 24, 2004 (gmt 0)

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My higgest traffic site ranks on #11. Does someone now how many people will only view the first page of their results?

Thanks

3:33 pm on Sept 24, 2004 (gmt 0)

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#11 is a good spot (not a great spot), you are the first site on the second page. My site gets more traffic from Google when it ranks #11 as opposed to ranking #8 or #9.
4:46 pm on Sept 24, 2004 (gmt 0)

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I'm still seeing 100... With both IE5.5 and Firefox, in the western US.

I haven't seen any fluctuations to any alternate versions regardless of query terms, either.

4:51 pm on Sept 24, 2004 (gmt 0)

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Tom - delete your cookies first
6:58 pm on Sept 24, 2004 (gmt 0)

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Okay, first... Why would I want to delete my cookies, if that's going to reset me to only getting 10 results at a time> :o)

Second, though, I had to delete my cookies as part of a test I'm doing for another program I'm working on. And I can still go in to Yahoo preferences and set my results to 100, and I get 100 for any query I can come up with.

7:24 pm on Sept 24, 2004 (gmt 0)

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It does still seem to be 20 on UK searches which is what I use but definitely 10 on .com.
Great news for me - I've had around a 40% increase in traffic since Monday.
As I rank top 5 for most of my KWs in Y this is why my Y referrals are almost level with Google this week

Slightly annoying in one respect because I'd just rebuilt a load of pages using CSS and getting rid of loads of the HTML and was thinking it had really worked.

8:05 pm on Sept 24, 2004 (gmt 0)

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Nice to see all the cloaked and doorway sites up top! LMAO!

Sure seems yahoo is pretty easy to manipulate!

10:41 pm on Sept 24, 2004 (gmt 0)

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Hey Tom,
sorry if I sounded rude but I didn't want people thinking 100 was a standard when you hav obviously set your preferences
7:11 am on Sept 25, 2004 (gmt 0)

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Goodroi, Kolb,

I have a keyword phrase for which I used to get 100 people a day even when I was at result no.9 or 10 in Google. Now for the last 3 months, I am at no.11, and no one at all. Not a single person. So at least, as far as that one phrase is concerned, people don't even seem to be bothering enough to go to the second page. Yahoo's 10 per page can only be a bad thing from my point of view.

9:03 pm on Sept 25, 2004 (gmt 0)

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Maybe it's about time Yahoo gave up the pretense of being a proper search engine and just move everything to PPC.. that would fit in with their recent pattern of activities.
8:24 am on Sept 26, 2004 (gmt 0)

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pretense of being a proper search engine

every so often someone hits the nail on the head.

10:12 am on Sept 26, 2004 (gmt 0)

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The whole thing with whether your listing will do better as #11 or as 8 or 9 totally depends on the search phrase and the results delivered by the search engine.

If it is a direct query and the results in the top 2 or 3 answer the query it is unlikely that searchers will go to a second page.

If it is a general query with a lot of spam or inaccurate info in the results then it is far more likely that the searchers will drill down a few pages looking for the site they want.

We have a site that flucuates between 7 or 8 and 11 for a genral term and it does much better at 11.

8:59 pm on Sept 26, 2004 (gmt 0)

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I agree this can only be a bad thing for us. I know I'll be getting a bit more traffic for terms that are at #9 or 10, but there will be close to no hits for terms that are at 11-20. I'm already seing a 10% decrease in traffic.
11:08 pm on Sept 26, 2004 (gmt 0)

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They ought to put the sponsored results all the way down the right side of the page. There is enough unused real estate there to put in at least 5 more sponsored listings and monetize more searches.

That would make 15 sponsored listings and 10 "editorial" listings, anywhere up to 10 of which might actually be sponsored listings.

They're clearly not maximizing the stockholder value with the current setup but at least switching from 20 to 10 editorial results is a step in the right direction.

4:47 pm on Sept 27, 2004 (gmt 0)

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Ohhh... We're talking "standard" results? Well, that makes a great deal more sense to me suddenly.

I suppose for someone who does SEO, I should be a lot more concerned with what the "standard" results are, since most people don't even know how to change their homepage away from the AOL welcome screen, much less to update preferences in a search engine. :o)

Back to work for me.

5:09 pm on Sept 28, 2004 (gmt 0)

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I had 10 results for about 1 month until early September. Then it went back up to 20, now it's 10 again.

It would be interesting monitoring traffic to the top sites to determine the difference.

I'll check for a couple more days and then post.

5:35 pm on Sept 28, 2004 (gmt 0)

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lol @ skibum.

i see 10 too.

8:54 pm on Sept 28, 2004 (gmt 0)

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Yahoo says: we dont want our results cluttered with affiliate sites that all point to the same site

Yahoo does: removes 10 free results from 1st page while still displaying its own links to its afiliate partner and still displaying the actual target site for those links...

would you consider this contradictory to the stated aim and reason for mass culling of sites?

1:21 am on Sept 29, 2004 (gmt 0)

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From where we are located - the far sunny south of the Caribbean - we see 20 results.

When I use a US proxy we see 10 however the actual results are the same. I thought at first they might have US specific results however that is not the case.

We do not see our Overture ads from here unless I use the proxy as they are not shown to foreign ISP's. As we have an International business we view that as a negative. Too bad they couldn't let us pick and choose countries like AdWords does.