Viewpoint Toolbar powered by Yahoo Search

[flashescape]

Has anyone tried this toolbar? What are your thoughts?

"Powered by Yahoo! search technology, the Search Toolbar leverages Viewpoint's existing visual technology to create a toolbar that displays results with a visual representation that is unlike other toolbars... (cont) "

[mediapost.com...]

[DaveAtIFG]

"From an advertising standpoint, sponsored links on Viewpoint's Search Toolbar have a distinct advantage over other search engines. Viewpoint displays its visual results in a linear fashion, beginning with sponsored results first. So the first half a dozen or so thumbnail pages are advertisers' paid results."

"Nevertheless, advertisers, Viewpoint, and Yahoo! all benefit from the practice."

Historically, toolbars are market research tools that benefit their creators primarily. Now they're moving into advertising as well... I suppose it is inevitable.

Why would I install a tool bar that doesn't offer me clear benefits? To be fair, I'm also the guy who asks incredulously, "You have your brand on that T-shirt and you expect me to pay $15 for it? For the privilege of advertising for you?"

Sorry, I'm a little cynical I guess... :)

[soapystar]

"You have your brand on that T-shirt and you expect me to pay $15 for it? For the privilege of advertising for you?"

you are paying for street cred, a fashion statement, associated quality etc....

personally i wouldnt buy a no-name t-shirt..but then again i'm a poser..i guess theres a moral huh?