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Y said to call O about YP sponsored listings.
First call to O, they said yup we handle YP sponsored listings now, it's part of Local Match.
Next call to O said, Nope we have nothing to do with YYP.
Next call to O to explore Local Match said they use the dial-up number from the searchers ISP, and pass that to the GPS system to get a geographic fix for targeting ads. No, I'm not making this up.
To avoid specifics, lets say you were in the Big Apple and had a toothache. So you go to Y! to find someone to fix it. In the normal Y! serps you would find some yellow page listings at the top. But not from the Y! YP sponsored listings.
Are Y! Yellow Pages and Y! Local Match going to be side-by- side products competing with one another?
Any clues? THanks for any comments.
It seems to me that Local Match uses results from yellow pages? I'm not sure though. This is an area that would be worth investigating as it would open up a lot of smaller businesses.
So sorry about the confusion. Hopefully this helps explain how the products are related:
Yahoo! Yellow Pages consists of a comprehensive database of listings licensed from InfoUSA plus a section of paid listings in the Sponsored Businesses section. The Sponsored Businesses section consists of paid listings from our reseller partners, self-service, and Overture. The Overture products are geographically targeted Local Match and Precision Match listings.
Yahoo! Local also includes a comprehensive database of listings licensed from InfoUSA, several other data sources, and web content. Yahoo! Local also has a sponsored business section which solely consists of geographically targeted Overture Local Match and Precision Match listings.
Overture Local Match is a product for advertisers that have a physical storefront or service a specific geographic region. Advertisers provide a description and details about their business and do not need a website to participate. The advertiser chooses the relevant keywords and defines the geographic region to target their listing.
Here are a couple of links you can go to for more info:
1) When I search Yahoo for snipped I get a Yellow Page like list of half a dozen snipped at the top. When I search Y Yellow Pages for the same, I get a list of sponsored businesses, none of which seem to be in the list from my first search. So I'm confused as to whether there is cross over between the two searches or whether Sponsored Businesses is a competing product with PPC Local Match listings.
2) The link you gave for Yahoo Local indicates it's still in beta. Must I go to local.yahoo.com for local search or is incorporated in the main site now?
3) I have noticed links to brick & mortar websites in the Y! Yellow Pages. These are not Sponsored businesses, just plain old businesses mixed in with the rest. What determines whether a "Web Site" link is displayed?
If you could clear this up, I'm sure many of us would be both grateful and better informed of your product line.
[edited by: DaveAtIFG at 4:16 pm (utc) on Sep. 2, 2004]
1) We currently incorporate up to 3 listings from Yahoo Yellow Pages for relevant queries that include a location. The listings are pulled from YP's licensed database of local businesses and does not include listings from the Sponsored Businesses program. Relevant Overture results are also displayed on the search results page beneath the YP results. Therefore, the YP Sponsored Businesses are not competing with Overture listings on the SRP.
2) The Local product is still in beta and not yet part of the general web search.
3) The web site links in the All Business section of the Yellow Pages come from various sources and are not part of a paid program. They are added as a convenience to our users.
Hope this helps.
and we are the professionals.
notwithstanding consumer adoption, imagine the confusion amongst the small business owners ~ the core beneficiaries of these advertising services.
even amongst the clarification, y forgot to mention another local service- smartview.
one need not wonder why this marketplace is fragmented.
I agree with you re. Yahoo's IYP, it's continued use of INFO USA, the roadblocks for new listings as well as numerous other strange policies, however they are #1 in IYP (unique visitors) so it's worth the headache. Also, local businesses are not really avoiding IYP in "droves". IYP is growing at a nice steady pace, and is projected to continue to do so.
It's my belief that Y has let this once decent product fade away as they concentrate all the other things on their plate...too bad.