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Yahoo has acquired FareChase, a travel search-engine vendor. The deal was completed Friday, July 2, but neither company has made an announcement according to a Yahoo spokesperson who confirmed the acquisition. Terms of the deal have not been disclosed.
and- how does this live with travelocity partnership?
People are used to this website's look, so why change something that works?
Their are loads of strategic reasons why Yahoo do this - why did they buy Overture? It was a Major company with good stock etc.
It's not they don't have the cash to build (they have millions lol) it's got to be more hassle inventing new
ideas,sites,concept than to just buy another business.
yeahh, great, Yahoo will stifle some more
family owned travel websites.
Want to put a list of these "family owned" travel sites up so I can go visit and decide whether to link to them?
'Cos I'm a big fan of genuine reciprocal linking (which is NOT the "link to us and we'll link to you to get a better page rank" kind), and if appropriate content "family owned" travel sites link to each other, this is a good reason to link, and helps reduce negative effects of buyouts like this.
Of course, if Yahoo were to make *us* an offer we couldn't refuse ... ;-)