Yahoo Shopping UK just changed to Kelkoo

[mikeD]

[shopping.yahoo.com...]

[webnewton]

They'd aquired Kelkoo 2 months back. Intresting refliction however. Obviously they dont' want to kill the brand.

[mikeD]

It's odd how yahoo have just totally deleted their previous shopping section.

Surely keeping that and having kelkoo would produce more traffic and revenue. Along with more choice for the user.

Also great how Kelkoo probably break every rule in the new Yahoo guidelines.

[edit_g]

Smooth... I was wondering how long this would take.

So Yahoo (through Kelkoo) now control MSN shopping (in the UK, France and Germany) and now Kelkoo on Yahoo shopping as well. How long before we see this rolled out on the other European Yahoo's as well?

Surely keeping that and having kelkoo would produce more traffic and revenue

No, because now they don't have to maintain it, try to sell it or give a cut to anybody else. It is also an added bonus for Kelkoo merchants and an incentive to sign up.

Also great how Kelkoo probably break every rule in the new Yahoo guidelines.

Yahoo breaks them as well, the rules don't apply to the people who make them. ;)

[mikeD]

Yahoo breaks them as well, the rules don't apply to the people who make them. ;)

very true edit_g