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Organic listings will be listed something like:
[rds.yahoo.com...]
Sitematch something like:
[rds.yahoo.com...]
(note the addition of a double redirect through a second yahoo domain for counting the $$$)
Interesting. I hadn't thought of that.
Obviously this would be only one of the measure of "serious competition".
Thinking about it further, this would also help to hightlight "the fast mover". That is the person who has recently entered the SERPS to see if they acheived getting into the index via OSM or via organic means.
Thanks for that :)
MI=ic is Index Connect/Site Match Xchange, which is the largest category of paid listing. MI=sitematch is the smaller category of paid listing.
Searchenginewatch had an article about this a few weeks ago, but if I give link this post will get deleted, so you're on your own. Danny Sullivan used my data in the article.