Site Match - overpromise/underdeliver

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[wolfgang]

My understanding of SM was that one of the benefits was that it will crawl paid-inclusion customers' pages frequently to reflect site updates. Not happening!

To top it off, I was #4 for a certain keyword for a long time, now #40. I also PPC with Overture this same keyword at a rate about 3x the paid-inclusion rate. I have to say Yahoo has really disappointed.

[Warren]

Just to clarrify, OSM is per URL. Which means that you must submit each URL and not just the domain.

If your URL is not being crawled every 48 hours, you should contact your reseller technical support and they will help you out to determine why.

Also, OSM doesn't boost ranking.

OSM can not be compared to Precision Match in terms of dollars spent. The two are totally different with different distributions. The only true measure would be ROI on the two programs.

Warren