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SEO For Yahoo 101

very different than Google...

         

notredamekid

1:43 am on Jun 21, 2004 (gmt 0)

10+ Year Member



Hi everybody,

I have several web sites, all ranking highly in Google for target keywords. They are all indexed by Yahoo, but ranked extremely poorly.

Here's how I optimized them- Title tags, META keywords + description, keyword in body, relevant backlinks + PageRank development.

1% of my referrals come from Yahoo!. 80% of my referrals come from Google. What am I missing?

What are the basic things one needs to do to rank highly in Yahoo!?

agerhart

6:03 pm on Jun 21, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Same stuff...but higher KD and more links with exact keyword text. Its easier than Google.

notredamekid

6:12 pm on Jun 21, 2004 (gmt 0)

10+ Year Member



higher keyword density and exact anchor text.. what else?

sfxmystica

7:23 pm on Jun 21, 2004 (gmt 0)

10+ Year Member



Site listing in Yahoo directory, preferably with keywords in description and title.

pleeker

7:30 pm on Jun 21, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



On-page factors are more relevant to Y than to G.

There are a fair amount of threads discussing the current Y algo since they debuted their own search engine back in February. Just dig through the archives a bit.

Go Irish...

ogletree

7:47 pm on Jun 21, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



They also like short fast loading pages.

2_much

8:23 pm on Jun 21, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Anchor text is pretty important, you can do Yahoo-bombs like people used to do Google bombs.

They also like older, aged domains with links from various neighborhoods. I try to avoid reciprocal linkage with Yahoo and to craft clusters with 1-way links.

KW in meta title, bold, in the text many times, and in anchor text is also very helpful.

notredamekid

12:26 am on Jun 22, 2004 (gmt 0)

10+ Year Member



wow, so everyone seems to agree Yahoo! is a bit easier to "game" with link bombs and heavy on-page stuff - another question is, is Yahoo! going to be getting better at filtering out on-page optimization and link bombing in the near future? it seems they would have to move more towards a google-like algo to compete with google's relevancy...

ownerrim

4:07 am on Jun 25, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



offtopic, but yahoo simply bites. the sooner it dies the better

Marcia

2:41 am on Jun 26, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>>yahoo simply bites

I'm sorry to hear you say that, I hope you start to do better.

Yahoo Search is nothing more than the old Inktomi all dressed up in a new spring wardrobe with a few fancy new accessories.

Unfortunately a lot of people who were all Google all the time for too long got caught with their pants down, because there was so much unbridled passion for link-hunting that too many forgot all about simple, old-fashioned plain vanilla on-page optimization.

That's all Yahoo is, combined with a few good inbound links.

Powdork

8:28 am on Jun 26, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



It seem that js redirects are no longer working in either Google or Yahoo. more proof of some sort of information related to spammers.

Essex_boy

11:33 pm on Jun 26, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Yep Ill agree with that - good old fashioned SEO seems to work here.

CygnusX1

2:28 pm on Jun 27, 2004 (gmt 0)

10+ Year Member



No one has mentioned it, but Yahoo appears to list pay per clicks first then the paid listings and directories above free listings. Even if your normally number one under a common keyword phrase under most search engines, you may still be listed at number 10 or lower in Yahoo if that is where the free listings start.

I don't think Yahoo has hidden the fact that they want to make as much money as possible. They are going to list their paid inclusions and pay per clicks first. They may mix the directory with the free listings, but I do believe that under a common keyword phrases, free listings don't start right away. {They may even start on page 2 or even 3 on very popular keywords.

blaze

2:34 pm on Jun 27, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I've read that sitematch is a colossal failure (boy that was hard to see coming!) and that management at Yahoo is going to be phasing it out.

Small Website Guy

8:19 pm on Jun 28, 2004 (gmt 0)

10+ Year Member



Yahoo really likes my blog. Whenever I post something, within a day it's showing up at the top of the SERPs.

agerhart

8:52 pm on Jun 28, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I don't think Yahoo has hidden the fact that they want to make as much money as possible. They are going to list their paid inclusions and pay per clicks first.

They certainly don't hide it, but that doesn't mean that they place the PPC or directory listings above the natural search listings. Quite the opposite. I've had much more success with our natural rankings than with our PPC XML feeds in Yahoo.

I've seen cases where Yahoo's team managed a company's PPC feeds, and they still couldn't get them to the top of the rankings because there were stronger, better optimized natural sites at the top.

The strongest defense/offense they have is that they can delist websites.

colossal failure

Sooner it goes, the better, imo.

notredamekid

5:25 am on Jun 30, 2004 (gmt 0)

10+ Year Member



I don't think Yahoo's on the way out ... but hopefully it gets a better algorithm soon... in the meantime, I would hope that it gets faster! lightning slow compared to G...

ITSpot

9:12 am on Jun 30, 2004 (gmt 0)

10+ Year Member



Powdork

Unfortunately (for Google) redirects seem to be still working fine, at least for the keywords I'm researching for.