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I can find out how to buy ads with them - who do they sell them to (and how to I get in?)
There is no Overture equvilant of AdSense. To be an Overture partner, you need to be a big player.
Not Cnet or BBC.co.uk big though - you need to meet certain requirements, but they wouldn't be too far out of reach for a good few AdSense publishers.
Yahoo doesn't want to fund competitors to build up content .. they want to be the destination. So unless you already are a destination, don't count on Yahoo giving you a piece of the pie via overture.
It really only discusses the service from an advertiser point of view.
Las VegasOctober 6-8, 2015