Placing Overture Ads on my site

There is no Overture equvilant of AdSense. To be an Overture partner, you need to be a big player.

Has anybody heard rumors that they will be launching something similar to adsense?

There is no Overture equvilant of AdSense. To be an Overture partner, you need to be a big player.

Not Cnet or BBC.co.uk big though - you need to meet certain requirements, but they wouldn't be too far out of reach for a good few AdSense publishers.

Not sure about ads, but 1 million searches per month gets you in as an affiliate most times. 2 million monthly searches is certainly enough.

People keep on saying Ad Sonar is the overture equivalent. I doubt this.

Yahoo doesn't want to fund competitors to build up content .. they want to be the destination. So unless you already are a destination, don't count on Yahoo giving you a piece of the pie via overture.

This article [imediaconnection.com] from August 2003 implies a link between the two organisations but other than that I can find no reference.

I've often wondered how to become a Content Match publisher. The Overture site [content.overture.com] doesn't do a great job of outlining the process.

It really only discusses the service from an advertiser point of view.