Yahoo 1st-Qtr Profit More Than Doubles to $101.2 Mln

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Yahoo 1st-Qtr Profit More Than Doubles to $101.2 Mln

Due to more advertising linked to the results of Web searches.

christopher w

11:26 pm on Apr 7, 2004 (gmt 0)

The switch from Google is obviously paying off big time for them...

Bloomberg story [quote.bloomberg.com]

dhatz

10:22 am on Apr 8, 2004 (gmt 0)

I haven't been following the revenue models in Internet industry, but:

For several YEARS now Yahoo has had:

1. A Portal / Directory (with paid inclusion for commercial sites for several years now) which is #1 site in the Internet

2. A very widely used freemail service (@yahoo.com) with tens of millions of users

3. A widely used mailing-list service (yahoogroups.com) with hundreds of thousands of users

4. A search engine (even if driven by Google until recently), which also supported sponsored results

5. Other services like Yahoo Messenger etc

All of these services relied primarily in advertising (sometimes very intrusive advertising imo) for revenues.

So, of these core profit centers, do people think that running its own SE was the key to increased profitability?

Any studies about the effectiveness of ads in other channels?

sem4u

12:17 pm on Apr 8, 2004 (gmt 0)

Yahoo! mainly makes its money from sponsored listings and from other sites it owns like HotJobs.com.

Now that it owns Overture it can keep all of the revenue generated from sponsored listings. In addition MSN has to pay Yahoo for using its organic and a share of its sponsored listings.

rogerd

3:01 pm on Apr 8, 2004 (gmt 0)

Quite impressive - the fact that they plan a stock split seems to imply some level of confidence in their future numbers, too. Of course, that could be the message they hope to convey. ;)

Welcome to WebmasterWorld, christopher w!

HughMungus

3:21 pm on Apr 8, 2004 (gmt 0)

For several YEARS now Yahoo has had:

Not to mention its non-consumer services (e.g., branding and online presence for corporate clients).

This quote from cbsmarketwatch.com is good news for you people working in SEO (and selling online in general, I think):

In response to Yahoo's results, companies that help advertisers list their campaigns on search-results pages and companies that provide search distribution on the Web were snapped up in Thursday trading.