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Yahoo blows google out of the water

Search Engine Traffic Gone Crazy

     
3:25 pm on Apr 6, 2004 (gmt 0)

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One of the web sites I manage is not particularly busy, with daily user sessions of in the high hundreds (niche site) but the search engine traffic is:

Yahoo87.9%
Google 8.5%

Personally I've never seen such a reversal of roles before. Anyone else seen anything like this?

Beaker

3:31 pm on Apr 6, 2004 (gmt 0)

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not to that level, but yahoo are certainly catching up, and there visitors are converting well not as good as MSN but better than Google.

DaveN

3:36 pm on Apr 6, 2004 (gmt 0)

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Mine looks more like:

60% Google
30% Yahoo

Which is a huge increase for Yahoo since they split.

3:48 pm on Apr 6, 2004 (gmt 0)

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Most of the other sites I manage marketing for have a 50-80% Google refer rate but one is a complete mystery considering the difference.

Beaker

4:06 pm on Apr 6, 2004 (gmt 0)

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Are you seeing this recently or over some long time period?

I have seen several sites which just took a jump in the last couple of days. Percent of traffic from Yahoo has risen and total traffic has gone up about 35%.

Following the referers, it looks like some major improvement in the SERPs at Y! took place in the last day or two. Phrases which were #4 or #2 have gone to #1 and items from page three have moved to the top five.

4:45 pm on Apr 6, 2004 (gmt 0)

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Well it was the other way around until middle of March, then google dropped right down and yahoo went right up. Not only as a direct comparison, but also as overall traffic.

It appears one of the recent algorithmic changes has maimed the site in Google but Yahoo is loving it.

Seems very strange because it is a 100% informational site with zero commercial aspect with the exception of AdSense.

Beaker

9:30 pm on Apr 6, 2004 (gmt 0)

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I think it is really dependent on your market segement.

Even though we rank very well in Yahoo, they only average 6% of our traffic. If anything, our Yahoo traffic has dropped.

We cater to the more technical crowd as opposed to an end user and it seems the techies still love Google.

5:25 pm on Apr 7, 2004 (gmt 0)

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I'm with phpdude,

My traffic from yahoo are nothing but pure garbage, site by the way is indexed by way of free inclusion, most...

are fellow webmasters looking for their backlinks :)

The industry I'm watching are still dominated by spammy/cloaked/banner pages in the top20. Me thinks...site match.

6:02 pm on Apr 7, 2004 (gmt 0)

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i have to agree, traffic for the company i work for definitely gets way more traffic from yahoo then ever before, logs show, in order yahoo then msn then google as way of traffic percents ;)
6:39 pm on Apr 7, 2004 (gmt 0)

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My ratio is Google 6%, Yahoo 28% the rest MSN and a few others. My ranking on Yahoo is about the same or exactly the same as on Google for the 3 to 4 major keywords that drive most of my traffic.
6:40 pm on Apr 7, 2004 (gmt 0)

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Correction to last my last input: should have read Google 60%
6:49 pm on Apr 7, 2004 (gmt 0)

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Yahoo is waaaaaaay up for us. It will probably go bye bye come April 15th.
7:23 pm on Apr 7, 2004 (gmt 0)

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The industry I'm watching are still dominated by spammy/cloaked/banner pages in the top20. Me thinks...site match.

I've loudly complained here about the spammy sites I am seeing in Yahoo SERPS, and despite (a) using the report spam contact us link in Yahoo; (b) sending to webmasterworld feedback email addy; (c) sending a sticky to Tim; and (d) using the Send us Feedback feature -- the spammy sites are still on the top of the SERPS I'm looking at (and even climbed up in the rankings)

Me thinks, too, that these spammy sites are Site Match sites.

10:04 pm on Apr 7, 2004 (gmt 0)

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Actually I think most of the spam comes from the free crawl, not site match.

Site match enables them to have tighter "quality control" over the sites in the index, as when you pay, you pay for the labor it costs to get the site reviewed.

The free index is what contains a lot of the spam I think.

10:52 pm on Apr 7, 2004 (gmt 0)

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"the spammy sites are still on the top"

Wait for the next significant update. The last one brought a lot of junk in, and likely the next will remove a lot of it. New junk might come in again, but if you've given feedback I'd hope to see progress on it only when there is a major shakeup... the next one probably won't occur until they fix the redirect penalty/problem.

2:20 pm on Apr 8, 2004 (gmt 0)

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Actually I think most of the spam comes from the free crawl, not site match.

Sorry to disagree...

There is no way a pure banner page could be #1 without some inside help.

and comparing it to Google serp is completely different, even authoritative sites are not showing in the top20.

2:40 am on Apr 9, 2004 (gmt 0)

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Yahoo's search just blows.