Forum Moderators: open
1. Content is king. As with all other engines and indexes content is very important. Create a lot of information rich content and preferably unique content if you can. The reviewer Is yahoo’s man not your representative, hi looks to make yahoo a better index, and if your page does not give yahoo anything new, you will not be accepted.’
2. Usability is also important. With human reviewers it Is important that they can find the information and that the site appears neat and orderly.
3. Formal info. Make sure that your site have an address and a working phone number on it. A professional site always have these information’s available. Also put on a privacy statement. Look at the sites already in yahoo and se what elements are on them.
The yahoo editors don't review the natural serps which is where the money is. They will probably review those who pay for SiteMatch but there isn't much benefit to do that, so I won't worry too much about look. I think though that strong content has always been a good strategy for both the search engine and the user.