Yahoo Market Share

[dinnerware]

We have noticed fantastic results from Yahoo in the last few weeks which makes us feel alot better about our Google rankings sinking.

Question: What % of the Searches does Yahoo have right now? in comparison to Google?

[Brett_Tabke]

around 15-20% here. We run anywhere from 5 to 1, to 10 to 1 depending on site.

There are not decent public figures out there on the subject since the yahoo switch.

[dhatz]

Yahoo referrals in 2004 sofar range between 10% to 15% of the total numbers for the sites i monitor. That's a bit under 15-18% of last year.

The 10-15% figure is from 3 pretty large (1000, 5000 and 25000 pages respectively), non-commercial "authority" sites, getting over 100.000 page-views/month, over a very broad number of keywords (1,000s) with a bias towards european visitors.

Smaller commercial sites in competitive areas (again with bias towards Europe) in the 30k pageviews/mo are in the 7.5% to 10% area. Again a bit down from 12-15% of last year.

Regards, D

[creative craig]

They have increased since the switch, over a range of sites from IT to Travel related sites.

On the whole about 17% from 11% and seems to increasing daily.

[dhatz]

On the whole about 17% from 11% and seems to increasing daily.

Could you elaborate a bit more on the scope sites and audience you used to derive your stats? How many referrals/month, how many pageviews/mo, how many keywords in referrals?

My own stats of the abovementioned sites tell that Yahoo is probably relatively stronger in USA than Europe, ie Yahoo is about 10-15% of referrals of english language sites of the >100.000 pageviews/mo, whereas Google is about 60%-70%. In those sites, both Slurp and Googlebot show roughly equal hits (ie they both crawl well the site)

For local content (ie in greek language) sites Google dominates the search results. The following is from a full-text archive of a greek newspaper:

Crawler stats:
Googlebot: 33862
Slurp: 9875

Referrals:
Google: 48811
Yahoo: 1774

Btw, since you mentioned good Y results in travel sector, have a look at my post on Yahoo SERPs

[webmasterworld.com...]

which happens to be a travel related site.

Regards, D

[patrick]

I read a study on SEW from November 2003 that reports the following for searches performed by US web surfers:

Google: 35%
Yahoo: 28%

[Patrick Taylor]

One of my monitored sites since the beginning of March (total referrals):

Google = 55%
Yahoo! = 16%
MSN = 5%
AOL = 3%
Dogpile = 1%
Everything else = 20%