Netscape Spots Seek to Brand Portal in Wake of Merger

[grnidone]

Haven't others already tried this and ... failed? -G

The $2 million "No Limits" campaign, designed by New York-based Draft Worldwide, consists of two 60-second radio spots aimed at positioning Netscape.com as the ultimate one-stop destination for both casual Web surfers and business users.

[internetnews.com...]

[herb]

Let’s see, with a market cap of about 200 Billion for AOL/Time Warner/Netscape, I don't think 2 million will be missed even if the campaign is a bust.

[grnidone]

Good point, Herb, and welcome to the forums.

I still wonder, though, why do they think they can make it work? Perhaps because the AOL crowd is a different set of people -- they go to one place for everything. (?)

It would be sad to lose one of the few internet companies truly there since the beginning.

-G