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Content Acquisition Program

Has this been talked about?

5:27 am on Mar 2, 2004 (gmt 0)

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Yahoo widens Net search options

By Bambi Francisco, CBS.MarketWatch.com
Last Update: 12:01 AM ET March 2, 2004

SAN FRANCISCO (CBS.MW) - A month after Yahoo dropped Google as its algorithmic search engine, the online portal is unveiling the first of a number of new search initiatives that will be rolled out over the coming months.

Yahoo (YHOO: news, chart, profile) plans on rolling out Content Acquisition Program, or CAP, which is designed for both non-commercial and commercial sites, on Tuesday.

6:25 am on Mar 2, 2004 (gmt 0)

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The "Content Acquisition Program" is just a Newspeak name for Yahoo's recently announced PPI/PPC offering. See other threads on paid inclusion.


7:12 am on Mar 2, 2004 (gmt 0)

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No it is really not just paid inclusion there are three parts:
1) Expanded free crawl
2) Acquisition of public domain information (Library of Congress etc.)
3) Commercial Inclusion Program

This new Content Acquisition program is focused on comprehensiveness
10:48 am on Mar 2, 2004 (gmt 0)

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