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yahoo tracking all search result clicks

         

badtzmaru

1:36 am on Feb 29, 2004 (gmt 0)

10+ Year Member



Did anyone else notice that Yahoo is now pushing through a redirector when you click on any link returned from a search, seemingly tracking the clicked site and the search term(s)?

2_much

12:47 am on Mar 1, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I belive they've been doing this for a long time.

However, at the Webmasterworld conference, I did hear a lot of talk about personalization and using user feedback to create a better index - which to me indicates they're taking clickthrough data into account.