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Optimizing for Ink/Yahoo

What establishes Rank?

     
1:48 am on Feb 19, 2004 (gmt 0)

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I've focused nearly all my SEO efforts on Google, mainly because I get good results. I work backlinks, build good anchor text to target keywords. I feel VERY comfortable with my knowledge of Google and how to get by using their algorithm.

With Inktomi, I feel completely powerless. I've been scouring the net all day today for better ideas how to get higher rankings, and I'm finding very little. I see a bunch of tips on how to improve the odds of a higher ranking but nothing like the "build more links to your site and target keywords with anchor text" mantra which are words to live by with Google.

About two months ago, we got into the Position Tech trusted feed program, and they are manually inserting over 4,000 pages of our sites every week, automatically. Each page we submit has unique Page Title, Mega Tags, and a lot of content with high keyword density. By all accounts, Inktomi should LOVE us. However, we are so low in their index it is pretty depressing.

Even the people are PositionTech are scratching their heads. It's quite frustraing.

I definitely consider Inktomi's results incredibly random, and therefore no wonder they have more mediocre results.

I guess my question is other than keyword density, meta tags, and page title can I change? What do I have hte power to change? If I rank low in Google, I go trade a bunch of links. Right now with Inktomi, I feel completely powerless to change our fate!

Andrew

PS: We have 160 #1 keywords in Google, and we are lucky to break top ten in Ink.

9:39 pm on Feb 25, 2004 (gmt 0)

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Does anyone know how to get Yahoo bot to spider web sites? Is there a new bot orientated submit option?

I find my new sites will gradually appear on Inktomi because of the links, but I want to speed up the process. As well, it seems to be established that Yahoo is not equal to Inktomi. It might have it's own bot.

11:16 pm on Feb 25, 2004 (gmt 0)

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the easiest way is to just PFI.

Much simpler, and Inktomi loves it's PFI sites!

11:25 pm on Feb 25, 2004 (gmt 0)

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Obviously, you didn't hear the rumor then. Yahoo is going to drop sites that use ink's paid inclusion.
12:21 am on Feb 26, 2004 (gmt 0)

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.... can you point me to a thread that talks about that?

Thanks!

12:23 am on Feb 26, 2004 (gmt 0)

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I dunno about that. My impression is that PFI makes sense for index pages which change frequently. However, I agree this is the rare case.

In other words, if you have static pages which rarely change don't use PFI.

If you have a dynamic page which changes often or you're in a hurry for some reason (rare is there a good one), then do use PFI.

Is that the consensus?

12:24 am on Feb 26, 2004 (gmt 0)

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Though on the other hand, it is suspicious that positiontech isn't marketing the heck out of their PFI program considering that Yahoo dropped Google.

You'd think there would be a rush to their door and that they'd be trumpeting the importance of PFI now.

12:59 am on Feb 26, 2004 (gmt 0)

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>>> Obviously, you didn't hear the rumor then. Yahoo is going to drop sites that use ink's paid inclusion<<<

Hmmm. Our sites (we have paid INK inclusion for the homepage only) are nowhere to be found in Yahoo. However, deep in the serps much less relevant sub-directory pages begint o show up. Is paid inclusion already a liability?

12:59 am on Feb 26, 2004 (gmt 0)

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>>You realise that what you just wrote plain as day is a complete spamming technique that a whole bunch of ignorant webmasters are now going to use to hide H1 tags.

No no, this is fine

h1 {
background:transparent;
font:bold 30px times new roman,times roman,serif;
text-align:center;
margin:0;
}

Making the background transparent refers to the part of the page that the H1 sits on. If you had

color: orange;
background: purple;

the text would be orange sitting on top of purple. If it's transparent it just takes on the color of the page background with text on top of it in whatever font color is designated. If none is designated, it's the default, which would just be plain black text, plain as day.

Making the background invisible in CSS isn't the same thing as making text invisible.

1:44 am on Feb 26, 2004 (gmt 0)

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One thing I've noticed is that sites that are/where in Ink's "BOW" (Best of Web) status seem to have had very little problem migrating to Yahoo's listings. Appears from my end ( stats/sites monitored ) that age of the site ( in Ink's database) also seems to have a factor in regards to 'extra' crawling/indexing.
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