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Yahoo! Inc. is teaming up with Rogers Cable to sell high-speed Internet access in Canada, marking the Web portal's latest attempt to add more subscribers.The partnership is similar to co-branding deals Yahoo already has with SBC Communications Inc. in the United States and BT Group in the United Kingdom.
Under these alliances, Yahoo customizes online content for the providers of the high-speed connections known as broadband. The partners share the monthly fees paid by subscribers.