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Are you talking about in the directory or in the reguler Yahoo search.
Yes, a straight Yahoo search from the front page.
lists my name instead of the brand, as if anyone cares that its me.
Exactly Kirby, it probably harms CTR when Joe Blow's name appears in a Google-generated Y! result page. As long as Y! uses G results, I will advise against a Yahoo directory submission when the category uses first & last names. I'd rather see each page's more relevant, marketable title.
From the Yahoo Library [webmasterworld.com]
30. Yahoo Replacing Google Title & Descriptions [webmasterworld.com]
Yahoo is now replacing the Google title and description with the title and description from Yahoo's directory (for sites currently listed in the Yahoo directory). August 23, 2002
Can't seem to acces the thread as it redirects me to a login page that won't accept my username/password.
I've been tempted to pull my listing from the directory since it would appear to hurt CTR with an irrelevant title, however, with Yahoo's impending switch I'm hoping they again give some advantage to being listed in the Yahoo Directory.
I'm sure it won't be like the old days :(
<added>However, 2nd'ary pages retain their Google Titles in Yahoo. Only webpages listed in Yahoo's directory are affected... mainly the home pages.</added>
Google uses the site's meta description plus picks up a bit from the page in the snippet, and that description was written almost like it would have been for a submission. A few words pruned out won't make much difference and it's one of those occasions where Yahoo can come to the rescue.