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Maybe this is useful for anyone that needs to have a spam / competitor's site "redefined / re-edited". Although generic words / expressions are allowed, many specifics, including manufacturer's names / products etc. are obviously not. And you can not blame them I guess.
They have even offered to remove my (this particular) listing and refund the original US$199 submission fee - We will just be sending them back a polite "Leave it, but please..... save us the trouble of incorporating the keywords into a new domain name and then switching URL's, by at least doing something for us on the title!" - They had a problem with that too. Having said that, I am, as always, really impressed with Yahoo in this and overall, and do not want to rock that boat too much.
Will let you know how / if this develops.