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How important is Yahoo?

directory listing that is...

   
8:53 pm on Aug 28, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Three of the four listings above me are in the Yahoo directory, none of us are spamming as far as I can tell.

Is the directory what gives them the extra push? Is the $300 worth paying just for an extra step up in the SERPs?

(Their descriptions in the directory are horrible. Definately not Zeal worthy at all, and No keywords in the title or description of the listing either.)

8:56 pm on Aug 28, 2003 (gmt 0)

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SERPS / PR aside, Yahoo has good traffic. I'd pay.
7:51 am on Aug 29, 2003 (gmt 0)

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I have sort of the same question. My most important customer runs an adult related site (submission is even more for that, $500), and I'd like to know the ROI for a yahoo entry.

Does it help for google ranking? Has anybody real traffic from yahoo?

7:59 am on Aug 29, 2003 (gmt 0)

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Has anybody real traffic from yahoo?

I manage a number of sites that do well out of Yahoo. In all instances, this is because Yahoo uses Google's results to backfill. None of them have paid Yahoo directory entries.

Yahoo has recently been on a buying spree, though (Overture and Inktomi spring to mind), so this may change. Luckily Inktomi also likes most of the sites I am talking about.

8:05 am on Aug 29, 2003 (gmt 0)

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>>SERPS / PR aside, Yahoo has good traffic. I'd pay.

Me too, yahoo.com in terms of direct traffic ROI is good and yahoo.co.uk is even better with its one off listing fee.

8:21 am on Aug 29, 2003 (gmt 0)

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Is your traffic coming from yahoo directory or from yahoo's search, which would mean that it is because of your good google ranking?
8:49 am on Aug 29, 2003 (gmt 0)

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If Yahoo dropped Google, would you pay? and for which one, Yahoo Directory or Inktomi...
9:17 am on Aug 29, 2003 (gmt 0)

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I cannot believe that Yahoo will continue to abandon its directory subscribers and only return results from quite unrelated search providers especially if they move from google.

My experience is different .. the sites I run which have entries in Yahoo directory do not generate much traffic and I have found them quite difficult to deal with on a number of issues.

I expect as a paying customer a better service in setting up what we want .. as to results thats their affair but determines how much I recommend a listing to my clients.

However my primary reason for getting a directory listing in the last years has been for the google effect of the link rather than the direct traffic.

Most traffic had traced back to search results not resulting (more than indirectly) from their directory listings.

Hope this does not confuse the issue too much for you.

9:49 am on Aug 29, 2003 (gmt 0)

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Mark_A, so the yahoo link is counted as backlink? I would not expect much traffic from the directory, too, but if it's counted as backlink this would be worth some investment. But if this is worth $300, I don't know.
4:05 pm on Sep 1, 2003 (gmt 0)

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Yahoo buy FAST (to AllTheWeb) & Inktomi (to Overture).
If it will display some results from its directories in AllTheWeb and Overture in the future?
It is a important issue.
If it does it, it will be worth inserting our website into its directories.
In addition, Yahoo & Google will be antagonist, but Yahoo use Google search result, it's a interesting thing.
Somebody said that it will help google to promote status,it is a very simple condition.
But I think that Yahoo also help google to manufacture much foam or feint.
If yahoo move its result source from google, google will come down from its Real Staus apart from yhaoo and hurry-scurry its feet.
It's a normal tactics in China old strategics, or a classical example in modern Game Theory.
5:44 pm on Sep 1, 2003 (gmt 0)

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dirkz as far as I am aware yahoo directory links are counted by google as the directry pages on which the links appear are ranked by google PR.

At least they certainly used to.

The trouble I find is that I work for lots of niche industrial clients many of whom only target UK clients.

Yahoo UK directory pages typically in the lower levels have very low PR compared to the .com equivalents so it makes it harder to justify.

For commercial clients, (profitable businesses), the UK listing is a one time only fee - if they cant afford that I dont think I should be considering them as viable clients.

6:00 pm on Sep 1, 2003 (gmt 0)



>Yahoo UK directory pages typically in the lower levels have very low PR compared to the .com equivalents so it makes it harder to justify.

Submit via the UK to the appropriate .com category if you are a UK site ;)

6:17 pm on Sep 1, 2003 (gmt 0)

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Hi makemetop and then I get what? the UK one time charge or .com annual one? :-)
12:57 am on Sep 3, 2003 (gmt 0)

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My site just got added to Yahoo! directory via free submission (yes, lucky me!), but the outgoing urls look strange. Does Google really count them for PR?

My Yahoo referrals have gone up noticeably since I was added to the directory, so I must be showing up higher in Yahoo searches. (That was certainly true years and years ago when a different site of mine was in the directory.)

But as for the PageRank issue, I don't really know.

9:04 am on Sep 3, 2003 (gmt 0)

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berlin, yes I've checked it some days ago with a couple of sites, the strange yahoo links are counted.
9:32 am on Sep 3, 2003 (gmt 0)

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can I say something... don't pay a stinkin 300 bucks just for a stinking link.

if you want to be in Yahoo, then do it. Just don't do it for a damn link, you don't need it. I was number 1 on G for 18 months for the 32nd most searched for term on the Internet(including adult terms), with no listing in Yahoo! trust me, you don't want to waste 300 bucks for a link, just get others...

do things for the right reason, not just for 1 stupid link.

9:57 am on Sep 3, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



For adult sites the yahoo pages are very crowded anyway (I remember GoogleGuy speaking about a "soft limit" of about hundred outgoing links before cutting off), so I wouldn't do this for adult sites, neither for PR nor for traffic.
10:03 am on Sep 3, 2003 (gmt 0)

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I didn't want to imply I had an adult site or the term was adult in nature, just wanted to show how strong a 'keyword' it was...
10:06 am on Sep 3, 2003 (gmt 0)

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...nor for traffic
are you sure you want to say that? there is no better reason to get into Yahoo than traffic...

why else?

10:11 am on Sep 3, 2003 (gmt 0)



I haven't paid Yahoo in two years and am perfectly happy about it.

The directory traffic is minimal, and the PR is a gamble at best: most categories are lowish PR and share it amongst many.

IMHO there are much better investments for that $300.

10:20 am on Sep 3, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I can't imagine yahoo traffic for adult sites with that many links in even the subcategories starting with a certain letter ...

Not for $600 ...

But for other industries it could certainly pay out, for PR and traffic.

10:22 am on Sep 3, 2003 (gmt 0)

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Btw, netcommr, how do you know a certain term is the 32nd most searched for term on the Internet? Overture?
3:38 am on Sep 5, 2003 (gmt 0)

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When you do a web search on Yahoo, all the sites show up with little links to take you to the appropriate directory listings. So people could theoretically find your listing.

My site would be listed in a category that has PR5 and 68 listed sites. Is it worth the money?

What exactly else could I do with the $300 that would be a better investment?

Would getting listed with Yahoo first help me get listed at DMOZ?

5:10 pm on Sep 5, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Would getting listed with Yahoo first help me get listed at DMOZ?

It will neither help nor hinder. ODP editors are instructed to ignore considerations such as a site's listings in other general purpose directories or its search engine positions, or an outside party's display/ranking/treatment of ODP data (such as the Google Directory).

5:16 pm on Sep 5, 2003 (gmt 0)

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> I can't imagine yahoo traffic for adult sites with that many links in even the subcategories starting with a certain letter ...

In some cases $600 can be a bargain. Yahoo is good.

5:22 pm on Sep 5, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Yahoo is less than a dollar a day. If you don't think your biz will generate enough money to cover $1 a day for a Yahoo listing then you have bigger issues IMHO. I tell all my clients without reservation that a Yahoo listing is a must.
5:35 pm on Sep 5, 2003 (gmt 0)

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If you spend money on a business, the question is not if you can spend it, but how much it will return. So $1 a day spent on yahoo should make me much more than $1 a day in return.
Otherwise I should spend my marketing dollar a day elsewhere.
5:39 pm on Sep 5, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



right behind oilman all the way here. The first three things I always do and advise.

1. get a good link from a site which G freshbot visits all the time
2. get yahoo listing
3. prey dmoz will add your site.

DaveN

5:47 pm on Sep 5, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I have to play devil's advocate on this one. I have too many sites to be able to list them all in Yahoo. If you don't manage multiple sites, then it's a must. If you manage multiple sites, then I think it's important to do some research, mainly based on the category. Is it returned in Yahoo's SERP's as a category match? Does it rank in Google for your keywords? If so, then there's a good chance you'll get traffic for it.
Believe it or not I have a few sites that never made their $300 back. Others made it many times over. So it just depends.
If all I had was $300 to promote a site, I wouldn't pay Yahoo - I would pay for links.
5:48 pm on Sep 5, 2003 (gmt 0)

WebmasterWorld Senior Member ogletree is a WebmasterWorld Top Contributor of All Time 10+ Year Member



I just got my site in a PR6 Yahoo Directory. It cost the $300. I hope it is worth it.
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