Google and Yahoo Directory

Does the Yahoo Directory help in PR?

[Cyberaver]

Sorry for my bad english guys... I would like to know if the yahoo directory helps in the Google PR...
I am asking it as the links in the yahoo directory are not linked directly to the Domains.

Regards

Nicolas

[John_Creed]

I would assume yes. At the very least they should be counted as a normal link.

[frostlorraine]

This is a legitimate question, and I understand why it being asked. The information I have from some top SEOs (who claim to have spoken with Google on this) says that Google is able to parse the tracking URLs that appear on Yahoo! and translate them in such a way that makes them the equivalent of direct links. Therefore, my belief is that Yahoo! listings do count as inbound links in Google. Additional evidence to this conclusion: You will often see a definitive increase in PR from a Yahoo! listing, using the Google toolbar figures.

An interesting question is this then: If Google can parse a Yahoo! listing as such, can it also do the same for listings in other major directories where the links are tracking URLs? This has a fairly important bearing on overall campaign strategy, as there are many major directory venues that use tracking URLs.

Although GG probably does not care to answer questions of this sort, I am sure he could provide some solid guidance on this.

- Lorraine

[automotivetouchup]

when I search for my competitors backlinks, they have links pointing from Y! directory so it would mean that it would count as a link. Try it for your domain and others downloadind the googletoolbar, or type link:www.domain.com on google regular SE.

[Staza]

Google counts a link from Yahoo just as it would any other page. Go look at the Page Rank of the Yahoo directory page that your site is listed in. Also look at how many other sites are listed in the category... the more sites listed on the page, the more the PR is dispersed outward and the less PR boost you will get.

If the Yahoo category page is less than a PR of 4 or 5, consider just going out and getting 1 site with same PR or higher to link to you... and save your $300.

It is relatively easy to get ONE other site to list to you if you spend alittle time doing it... and a Yahoo listing will drive very few clicks. Therefore, my opinion is that it is almost never worth paying the $300 to get a Yahoo listing.

At all the Search Engine Strategies conferences I've been to, Google has always said that they pay NO special attention to Yahoo or DMOZ... and my experience has definitely shown this to be true.

[Cyberaver]

Thanks for your Help!

Nicolas
Cyberaver

[bekyed]

Not entirely true Staza,

A regional yahoo listing is well worth it if the category has few listings in it, about 10 sites. The site appears on regional yahoo and of course the main directory as well.
Our clients get quite a significant amount of traffic from yahoo.co.uk directory and this only costs £199.00
A few adult sites we have promoted have paid the £400 and have not been disappointed.
Yes its fair to say if you are high in google at the moment this will boost your rankings in yahoo, but dont forget inktomi will soon provide the results and then search results will differ.