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I haven't seen that yet in any of the searches I did on [search.yahoo.com...]
Anybody seeing this yet?
<ETA - okay, now this I found to be cool "(testing!)
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I guess the idea is rather to make Yahoo users stay at Yahoo for websearch.
What gets users to Yahoo is the mail, the news services, the entertainment services etc. If Yahoo manages to keep those user at their site for websearch, and not letting them go to google, they would probably have reached their immediate goals.
They describe in detail the different sections of the result page, highlighting the benefits to the user. They put big, red arrows pointing out all the good stuff. Yet they completely forgot to say anything about the Sponsor Results, even though it takes up about 1/3 of the middle of the example page.
That seems like blatant manipulation to me: You read the description and think "Mmm, result page, good." Then, by extension, you accept the sponsor results as high quality as well.
Or you think like me: "Hm, they have pointed out all the good stuff. So since they are not pointing out the sponsor results, that must be bad. Lets whine about it at webmasterword."
I'm not saying that Sponsor Results are bad in it self, but I do think Y! should have admitted having them :)