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Very interesting move from Yahoo. I wonder if tehy are interested in ES technology, or rather in ES ongoing contracts and connections in Europe.
Bad news for OV, but certainly no surprise. Yahoo working on their own PPC solution had been talked about for many months.
As our site does better for the KWs we want on Google, I cant justify the need to also advertise on AdWords. I considered re-starting my AdWords account for AOL, but I'm surprise at the return from AOL. Very low for being such a huge portal.
Findwhat never did anything for me. Not even on the most aggressive KW's, that's why I'd like someone BIG to take them over. The PPC model is not going anywhere anytime soon. Just surprise that other SE's would partner with OV and not do their own thing.
Strategically, this makes a very good move for them.
And since they have that former Overture person on board there as well, Yahoo probably realized that Espotting was a much better deal than Overture could have been for a buy out...and Overture, at this point, should know that they are headed out the door. :)
Findwhat doesn't have the European coverage, and Yahoo is very international already...good move, indeed.
Does anyone think if yahoo does buy espotting that we could see it being a US service aswell?
would make 100% sense.
buy Espotting as Yahoo is 1 of their "biggest" contracts, take over Europe, and then head over to the USA and do it themself.
rumour or not, I can see it being pulled off quite nicely.
Hats off to Espotting team, they really have got something strong in the current climate.
so the question I have now is:
1, Who buys Espotting first
Yahoo or Overture.
Like Disney saying someone wanted Infoseek and they might sell it....lol
Or was it Yahoo starting the rumour for some commercial advantage.
This sector has certainly heated up.
Consoldiation galore and a landscape many will not recognise if you come back in 6 months time.
They have found MONEY in this PPC arena and that will change what has been known to many for all time.
Greed is a great motivator of cahnge.