Gartner With VERY Positive Comments About Yahoo

[rubble88]

In a note published on the Gartner.Com site this afternoon,
analyst Whit Andrews with a few POSITIVE comments about how Yahoo "could challenge" Google

Full-Text Here [www3.gartner.com]

From the note:

The addition of Inktomi will further enable Yahoo to increase its presence within the microcosm of Internet search advertising, where Google exercises an outsized influence. Gartner believes that Yahoo will use the integrated technology to offer richer advertising opportunities — more business-oriented than technically driven. (For example, Inktomi's business of allowing sites to set a "spiderable" section of their sites for a fee will likely appeal to Yahoo.)

[jeremy goodrich]

Interesting - positive for the revenue implications - but how often do we need to see Amazon, Ebay, (insert mega corp here) in the SERP's?

For me, once is more than enough. Every search? Don't need it. Will be interesting to see if that's the route Yahoo takes, how the traffic will come afterwards...