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I've used a similar interface in asia.yahoo.com to get a free Yahoo! listing in the past, but I think this US Yahoo! feature is new(?). I think there was something like this (in US Yahoo!) in my pre-SEO days, but I am sure some of the vets can shed more historical light on this . . .
BTW, got a free listing in under a week (for a commercial site!).
Is this indeed new to US Yahoo!, or has free submission just been well hidden all this time?