Yahoo vs Google referrals

Same keyphrase > same results > way different referrals

[fathom]

Starting to notice a real distinction between Yahoo and Google referrals

Although Google still providing 2:1 total referrals, primarily based on sheer numbers of unique phrases.

However, Yahoo is decisively producing more referrals per keyphrase 2.5:1 over Google, just less numbers of unique phrases.

So far today, on a 3 word phrase:

Google - 124

Yahoo - 298

yesturday

Google - 212

Yahoo - 540

On the top 10 referral terms Yahoo has out performed Google each time.

Anyone else seeing this.

[DrCool]

Here are some numbers for one of my sites:

Three Word Phrase

Google 147
Yahoo 82

Another three word phrase

Google 30
Yahoo 31

Four Word Phrase

Google 40
Yahoo 16

With a few exceptions I am seeing Google outperform Yahoo. I think a lot depends on the market and target audience.

[fathom]

Actually, different results.

3 Word keyphrase

On Google -- 26th (3rd page)

On Yahoo 20th (1st page)

Another two word keyphrase

On Google -- 9th

On Yahoo -- 6th

Haven't looked into this very much... but has something changed.

[pmac]

>has something changed<

I think it is because Y! strips out the indented results from Google.

[jtoddv]

You guys should read what I said in the google forum when Yahoo first switched to the new style of results sets. I stated that they were mixing yahoo directory results with Google results. No one believed me and they all said they were the same. Well they were not the same for adult related terms. Now they are not the same for Yahoo non-adult related terms either. This is possibly why you are seeing the increase.

Danny Sulivan talks about it in his clickZ article today.

I talked about it over 2 months ago in a Google thread here. I think they started with the adult terms first, because of listing costs being double, and after this latest G update they implemented the non-adult related.

Someone must have deleted my thread because they thought I was crazy. I remeber I had 2 or 3 responses to the thread and one guy said "Yahoo doesn't use a spider!". Well, YES, they do have a spider and their own algo!

Just an FYI