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If you are receiving click thrus to your site, then I think it would be fair to say that the search engines are for real. The only have the ability to deliver a visitor. Once the visitor arrives at your site, there isn't much a search engine can do to create conversion.
I would start by looking at the descriptions you used in your listings. Do they accurately reflect your product offering? Or is there a chance that someone seeing it might misunderstand what it is they will find at the site?
If you're confident that your descriptions are accurate, I would then start playing with the copy on your site. If you experiment enough, you will find the right combination that will get the horse to drink. :)
I have had the same problem with PPCs-- at times. I don't know if my experience will be helpful to you or is even similar to what you are experiencing but here it is for what it is worth.
At times I have bid high on PPCs for a very general term related to my business --widgets y. So I bid high for just the term "widgets y" or "widgets y supplies" both of which get lots of clicks per month. I figured the description I had for my site that popped up would tell the looker/searcher who had not been smart enough to narrow his/her search, before he/she clicked, that it was widgets y narrowed to "widgets y 1234" that they would go to, and thus weed out the frivolous who click just to go somewhere. But that does not seem to work. Even so, I figured, for awhile, that brand name recognition was important, so let it run for the sake of visibility, as bidding on "widgets y" was relatively inexpensive per click, and that term draws nearly a million clicks per month. Also, I know there is often a lag time between when people visit your site, and when they come back to buy. So I figured it was worth it -- in the long term -- to buy visibility on the most general term for my area, even though it was a very general, non-targeted term. I doubled my traffic in one month, but I did not get double the buyers, nor any kind of buy increase worth the cost of that effort. In the end I have come to believe that the more narrow and specific the terms you bid for that are directly related to your site, the better in returning visitors who buy. You may not get as many clicks, but they will probably be more "qualified" clicks. Not all of us can afford to be like Amazon.com and buy just brand recognition. Best to bid high on the narrowest terms that best describe your site. And make sure when the visitor gets there they see quickly and exactly what you sell, and how to buy it. I am constantly amazed at how many sites get into the glitz and glamor of web site design and looking great, but when you get there you see all that glitz but don't know immediately what they sell, what they "do," or how to buy what they sell or do, or even how to email them or call them to find out more about them.
>If you are receiving click thrus to your site, then I think it would be fair to say that the search engines are for real.>
This is not thrue for all Ppc engines: we are very satisfied with goto.com but we had a very bad experience with searchcactus.com
1. searchcactus had a lot more clicks for the same keywords.
2. No clients at all: only clicks!
Maybe other users had different experiences.
We do not use searchcatctus anymore.
Nice site. Love the Flash Intro..
Just food for thought! I went to your site and it took a bit (8-10 sec) to load. I'm on 1.5kbps cable connection. Althought it's V. NICE, I would consider making my index page HTML based and see if those "hits" turn into sales. Remember, they may click and because it takes some time to load, just not bother with it. YES, even with the "skip" option.
Just my $.0002 :-)
I think that if you followed his instructions are still having problems, then you should take a close look at the keywords you are bidding on.
Like Skipper was saying, if you want more than just "click-throughs," you should bid on extremely relevant terms.
If you have the need to bid on a more general term, bid low and include as much detail as possible in your descriptions.
By bidding on "striped widgets" and "flat blue widgets" you will find that the people who have searched for these terms know exactly what they're looking for and they have most likely just searched for "widgets" or "blue widgets" and not found what they were looking for.
Non-general terms don't supply as much traffic as more popular terms but, they're cheaper and more targeted.
This means you pay less per visitor and make more sales or more conversions per visitor.
I hope that helps.
On a separate note: Angiolo, SearchCactus pay it's users to visit search listings. That's probably a major contributing factor as to why you received no conversions from their traffic.
>On a separate note: Angiolo, SearchCactus pay it's users to visit search listings. That's probably a major contributing factor as to why you received no conversions from their traffic.
So that we decide to cut Searchcuctus: we had no loss.
I would have paid just a 0.01 cent only for increasing popularity on directhit.com. ....
I do not think that Searchcactus will survive a long.
My instinct tells me that you are just unlucky, or else you are being targeted by proxy bots, same as my site (which advertises your casinos LOL).
Kanoodle is a very bad bet. I got completely trashed for a prominent keyword and had zero results - furthermore, as far as I knew my site was not supposed to be "featured" and so I sent them a claim for adjustment which has not yet been replied to.
Your keywords, undoubtedly, are casino and/or gambling.
The hits all come from their partnership with NetZero - probably the most worthless buy I ever made. I would suggest you do two things if you want to continue with Kanoodle:
1. Let them know that you are not happy with their partnership with NetZero.
2. Do not bid higher than 4th or 5th position on the keyword. Mine was 3rd when I got nailed, even though only the TOP site was supposed to be featured. Those higher are likely to be featured on NetZero.
3. With your purchasing power, I suggest you tell them you do NOT want to be featured on NetZero - and if they cannot accomplish this then you will stop advertising with them.
I hope this is of use to you - it was also an expensive lesson for me.
Say hi to everyone else for me :)
Spearmaster aka Ted
I am a little late getting back into this discussion but since you have had this problem and I guess still do I would say this:
1) On my site it takes about 60 clicks to get a buyer. That's been true for about 1 year. I don't really know what the norm is, whether what I get as a ratio of click to buyers is bad, good or indifferent. Only time that ratio got really worse was when I bought less narrow search terms, and got double the traffic and no buyers equal to that traffic.
2) Another poster mentioned bad results from Kanoodle. He's right. There are not too many good PPCs out there, Goto, Sprinks, and maybe Ah-ha and Find-What are worth something.
3) I visited your site sometime back, and did not want to say too much at tht time; but if you are still having some problems with people not downloading what you offer here are some observations:
a) At the time of that first visit I made, as a visitor, I could not quickly tell what you were selling/offering -- I really could not.
b) As another contributor mentioned in a post above: your site takes awhile to load, and then finally your site puts up the option to skip the Intro, and that is after waiting some time to just to get to that point. Any time I see that option, I think "Why as a visitor, am I am even here, spending this time just to get to click on something that offers me the chance to skip what I got to?" I don't really think that is a good thing to do, if you want to keep people on your site.
I think I have been a little blunt, but I hope you take the comments as they are meant: to be helpful. If you want to sell, hit hard on that first page, and make it easy and fast to load, easy for the visitor to know exactly what you are selling.
Best of luck