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So, i've been using the keyword tool to try out our related search terms, and find out how often they are being searched on. after I identify some reasonable top terms, and how often those were searched on - does this include GoTo partner searches?
I then go and check how much it would cost to be #1, or #2-#5, because I had a nifty chart from SearchEngine Watch that if you appear in 1-3, you'll get in most of the partner SE's, and 4th and 5th offer more limited exposure. So then, is it best to go for the most general terms, since the are searched on more often, but may cost more?
but, I see terms getting more specific to our site that have between 1500 & 2500 searches on them, and would cost around the minimum bid, so I am thinking those would be best to start with as an experiment. does anyone have any advise about starting small like this?
Costs- the money you put in the account takes all totals, correct? as in, you can't assign a set amount of $$ to a certain term? ex. $200 for "dogs" at $.10 a piece, and $100 for "puppies" at $.05 a piece.
once you hit your budget limit, does goto automatically notify you to add more money to the account?
"does this include GoTo partner searches? "
yes
"So then, is it best to go for the most general terms, since the are searched on more often, but may cost more? "
may not be a good idea to begin with this strategy
"so I am thinking those would be best to start with as an experiment. "
great idea.
Start with smaller keyword phrases that you know people use to find those sites, and bid on those to see how it goes...I reccommend the # 2 spot, it seems to get better quality clicks.
Once you do this for a while, you can get a good impression of what works, what doesn't, which keywords are better, user behavior, etc.
At this point you might want to consider the larger keywords. If they're very competive, monitor your logs or conversions carefully to monitor for bogus clicks.
Good luck!
Just add it to the end of whatever clickthrough URL you register for each word. So if you want to connect people to
[domain.com...]
then register that as
[domain.com...]
This helps you separate the goto clicks for a page from those coming from any other sources. It's still up to you and your log analysis to spot suspicious patterns, but this certainly makes it easier.
Even more, you can easily tell the difference between a regular click on an AOL return and a click on the GoTo results on AOL. That's important in tracking how many clicksn you are paying for and seeing how closely your record agree with the GoTo charges.
beyondlink asked
>> how often those were searched on - does this include GoTo partner searches?
As I understand this question, it's about whether the numbers of searches reported on the GoTo suggestion tool includes the GoTo partner numbers. It doesn't do that. GoTo's partners aren't sharing that data with the world, so the numbers represent searches at GoTo only.
