Yahoo! UK Minimum Bid To Become 5p Again?

[sem4u]

I have just read an article about paid search in the Interactive magazine that came with Marketing Week today.

It says that Yahoo! plans to reduce its minimum bid from 10p to 5p. I guess this will be to compete with MSN's 5p minimum bid.

[deep_alley]

You gotta love competition...
Though no good for me because I cant meet my minimum spend per month. I fail to understand why Yahoo still insists on having a minimum spend. If anyone knows the logic behind it, please explain it to me.

[inbound]

5p - Now that's interesting

(at least it would be if they let you advertise on terms that you know that get traffic ... I'm sorry you can't advertise on that because our systems don't do wide match well enough to show your advert a sufficient number of times)

Bring on the 5p bids and a more relaxed keyword frequency policy.

[tsinoy]

interesting... with the amount of fraud clicks we're getting from yahoo uk, I'm not sure if this really makes any difference.. maybe.. well I guess.. any price reduction is good..

[hooloovoo22]

Just for the US advertisers - but they're not lowering ours to 5 cents, and even worse they're doing away with all grandfathered bids under 10 cents. I'm really hoping that decision isn't final, but I'll be sure to be ready to shift all necessary budget to Google and MSN when that hits.

[inbound]

Remember that 10p is 18c, so 5p would be a lot closer to 10c.

Sidenote:

Exchange rates really annoy me on Google too. We have an old AdWords account in dollars (with big UK campaigns on it) and fluctuation in rates really seems to cause us issues with positioning. I've looked at migrating to GBP but don't believe there will be a smooth enough transition.