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My previous ads were doing well, so I did not touched them, just edited the URL but guess what? The OV editors changed my ad title to just the name of the product. Previously it was an attention grabbing title containing the name of the product. How lame!
So my question is : why change my ad title which was doing well and pulling in the clicks when I did not change it myself?
What's going, OV folks?
Now I'm getting a lot fewer clicks and spending a lot less - which means OV is earning less from me, LOL.
I also noticed my competitors also have just the name of the keyword (product name) as their ad title. With so many boring ad titles, why would a surfer click on the ads?
Already made a complaint, waiting for their response.
When will they ever wake up?
From 35 sales last month at this time from Overture to "1"
I wish I saved some of the ads I got back when I used to be bothered with changing ads in Yahoo. I'm positive English is a third language to some of these 'editors'.
If they're switching to a CTR based ranking model, surely this has to change?
Funny thing is, if I did not change my URL, nothing would have happened.
Now I see lots of similar (if not exactly the same) ad titles for my keywords. Is this good for their users?
How do you define stupidity?
As well as making the titles far less informative, they introduced errors into the body of the ads. Among other offenses, the client's brand name is no longer properly capitalized, and in some ads it has been taken out entirely.
I'd sure like to know what they smoke over there ...
"Thank you for your inquiry.
We apologize for any inconvenience this may have caused you. As you requested, we have resubmitted the following listings for further editorial review:"
Then there is a list of previously rejected and modified kw's they changed which I was resubmitting.
AGAIN they declined some of them for the same reasons as before!
Golden rule is you do not change ur clients ads. Whoever had this idea at GoTo (in those days) was surely not thinking about penalizing the customer.
Overture and now Yahoo do a good job upsetting the advertiser. The apparent lack in customer support, the repeated need to adjust ad copy (though advertisers complain about this for overs), and the final straw, the talk abt click fraud.
What we witness here is the decline of the very company who invented PPC's. Move over yahoo, MSN in moving in. Truth is, yahoo/overture only have themselves to blame.
But seriously, again and again this keeps happening. Resubmit, some approved others not. I had an "&" in my ad copy and in half the cases it was removed and replaced with "and", in the other ads it was left in.
This is becoming quite rediculous Yahoo, come on seriously.