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Codenamed “Project Panama,” Yahoo’s new model will be similar to that of Google (nasdaq: GOOG - news - people ), which ranks search-engine ads by both the amount advertisers pay for keywords and the relevance of the ad.
Source: Forbes Article [forbes.com]
Yahoo is in the midst of some pretty major changes that will help them to better monetize their search result pages by rewarding relevancy factors to advertisers similar to Google.
Many have been waiting for this for well over a year, and the rollouts are happening overseas first.
The last time frame I heard for the US launch was September 06.
The main problem with OV is that it is very slow and hard to work with, very very very frustrating!
I have been trying to clean out old ads this week. Dear God! 2 days straight of waiting for that system to deal and in Adwords, it would have taken me less than an hour to do the same.
But, back on topic. I am glad they are doing this. I will do much better with them when this goes into effect. ;)
MSN ppc is ok, but the adcenter ads run few and far between. Still in a beta and very rough around the edges. It started invite-only and now the original invitees get to invite others. Steve (or anyone), send me a message if you want an invite - I have a few left.
The value lies in the advertisers ability to determine relevancy. If I want to create an ad for "123456789-MANUFACTURER", and a very small number of people search on it, but convert at 100%, I should be able to do so. But currently, you cannot get approval for it because there "Aren't enough searches to warrant the inclusion of that keyword" "It would take resources to our already taxed DataBase".
Translated from Yahoo Speak, this means, we don't want to waste the time and energy to review your term for relevancy if it's not going to convert a larger clickthrough volume and make us $$$$.
Anyone having success with it?
As for Overture, you guys seem to like them being more like Google and copying Google. I am totally against this, Overutr being different from Google, not as flooded, and not putting as many restrictions on your AD is what makes me make 5x as much profit in Overture than Google. I'd love to understand why you want to take this away?
I'd love to understand why you want to take this away?
Basically, the sub-title of this thread explains it - "From Straight Auction to Rewarding Relevance".
If your ads are truly relevant, Yahoo's model penalizes you by pitting you against advertisers who's ads are not relevant, generate poor CTRs, yet still directly impact your cost.
Google's model, despite it's flaws, forces non-relevant advertisers to - in effect - pay a penalty for their non-relevance creating a barrier for irrelevant fly-by-nighters.
Second, there is no way this will be launched in the US this year. Look for Feb 2007 at the earlist. You know overture programers, you know there are going to be more bugs than cockeroaches to squash.
Prediction: the 'cut over' to the new algorithm is going to be so horrific for about a month everyone is going to wish it never happened.
After this month, things should settle down, but it's going to be ugly.
We use adwords a lot but have given up with overture due to inconsistent editing policies and the fact that overture doesn't work properly.
One search term has a full set of advertisers on google paying 50-60p per click, yet no-one is advertising on that term in overture. we tried but for some reason it just doesn't let anyone bid on it...
The sooner they scrap it, the better!
No Yahoo, don't do it! I like my ads irrelevant but paying well. The last thing I need are more low-paying but relevant ads...
Well said! In overture the non-relavant can make good money, and the relevant can make great money. In google the non-relevant can make no money and the relevant can make ok money. Don't change overture!
One of the most frustrating experiences with Yahoo editorial is inconsistencies as well. If you get editorial employee Bob, he might approve one one listing, but if you submit a similar listing and get editorial employee Jane, that listing would be declined for some unknown, and unexplained reasoning. Worst part is, they use some generic excuse and expect the advertisers to know what exactly that means, and are not quick to address double standards or inconsistencies between different editorial employees.
To add an additional layer of frustration, they don't allow the advertisers to call the editorial team to ask questions or even notify/debate what inconsistencies we find. That to me is pretty poor customer service and/or I think Yahoo often misses out on a good opportunity to become a better player in the market place.