Welcome to WebmasterWorld Guest from 220.127.116.11
Forum Moderators: werty
If the campaigns are identical, shouldn't Overture yield smaller stats?
Another strange thing is that overture is charging me more with far fewer impressions: Overture had 39,000 impressions, while Google shows 87,000 impressions for the month.
Also, whether Yahoo or Google gets more clicks and/or more conversions depends a great deal on your particular market.
Two things seem to be going on here. From what I'm seeing on the Google forum, they are having major difficulties with new campaigns starting in January and that seems obvious looking at my own experience.
The other problem you haven't mentioned is placement. I have an inexpensive product competing with $40,000 products for the major keywords. When I bid 80 cents for a keyword on Overture, I'm usually within the top 2 or 3 positions. That same bid on Google often leaves me buried on page 3 of the results. Hence, fewer impressions, fewer clicks...