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I haven't used Overture in awhile but I'm looking to ramp up my PPC advertising so I'm thinking of giving them another try. Can anyone tell me if they currently allow you to opt out of specific "content sites", and/or will they allow you to exclude specific YPN sites the way Google lets you exclude content sites you don't want your ads on? Or is it an all or nothing kind of thing? And if I remember correctly Overture currently provides conversion reporting for their content network, but not on a per-site basis right?
If they introduce their "publisher" network without the ability to target geo-locations we will definitely pull our ads from their network.
J
Since our company does not do business outside the USA and Canada this is obviously not worthwhile for us. Fairly shocking that we are not able to limit where our ads appear this day and age.
J
Fairly shocking that we are not able to limit where our ads appear this day and age.
That is the one big advantage of AdWords.
You can choose languages and countries where your ads appear.
It makes the targeting so much better.
Their system is a little more complicated than O/Y's however once you have it figured out and you have a little CTR history to work with it is 1000% better.
There is no reason for them not being able to stop US ads appearing in India - Yahoo has used this geotargeting for ads for years.
So apparently it looks like its their "partners" who are totally unable to geo-target. Now obviously what is good for the goose is good for the gander. Y has simply turned a blind eye to this issue.
When I confronted my rep about this, he simply told me that there is no way for them to stop the partners from displaying our ads ourside the USA, and that there is no way to request NOT to show on their "partners" pages. Thus this results in a massive expense, for example $6,000 spend, 89% junk traffic = $5340, yahoo traffic $660.
Its obvious to see why they "CANNOT" afford to allow you to turn off the partner ads.
J
Then you will find that scrapper.com is now a major partner.
The whole thing is spinning into oblivion.
Where they are going to find enough advetisers with deep pockets who are prepared to go on their content network worldwide is beyond me.
No targeting, limited negative terms and unworkable interface - how long is left?
I recently scanned through my third party tracking to check out some of the IPs coming from Yahoo Search, not Content, but the Search Network.
I found IPs from India from some of the search partners <snip> and even found one from Italy that came right from Yahoo.com!
For the record, I have a US/Canada account and don't expect to see any foreign traffic at all. How do they get away with this?
I would advise everyone to check their stats because it seems to me Yahoo's traffic is getting worse and worse.
[edited by: werty at 9:35 pm (utc) on Oct. 31, 2005]
[edit reason] Removed Specific URL [/edit]
I don't know at what point the change occurred however in the past if you had an Over search account you would only get Yahoo US isps showing ads.
That change is part of the subtle way that Yahoo has been changing. I geolocate where my ads will appear with AW - I don't want to be paying for clicks from countries I will not do business with.
I have a US/Canada account and regardless of what country the user comes from, if they are outside of the US and Canada, they should not see my ads, regardless of what version of the SE they use.
If you're familiar with Google Adwords, you should know that a searcher from the UK who uses google.com will only see ads from advertisers targeting the UK. They will not see ads from advertisers that target the US.
Yahoo should work exactly the same to provide quality traffic. As said above, it would appear some changes have been made to the way Yahoo targets ads.
