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A couple of years ago we set up an SEM Agreement with Overture whereby we received 5% commission on all clicks.
We have now received a notice of termination of this contract due to the burden of administration for their staff. No further explanation.
Has anyone else experienced this? Are they trying to alienate SMEs?
A sad story for the little guy. It is becoming accustom that you will now have to charge your client that 5% above costs to manage.
The only option I can think of is their affiliate program and I am not sure if that pays out recurring or just one time.
Isn't that putting the "cart" before the proverbial "horse"?
Paid Search providers must feel they would have acquired the advertiser through other channels.
The "short sight" is that an agency plays a bigger role than just introducing the advertiser to paid search.
Always sad when the little guys get pushed out. I am sure that the large scale media buyers would not tolerate a cut in commission.
I wonder if this is a decision they may live to regret though when PPC is no longer <i>the</i> thing.