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The reality seems that one way or another, we will be paying for our listings, the question I pose to you is this?
What type of system would you like to see on the engines? Paid submissions, straight PPC, Flat rate PPC with listings rotated? Other ideas?
I keep hearing about people 'tuning' their pages for the SEs, and with most of the engine's DB update schedules, it seems like a guaranteed regular spider visit would be a big improvement.
As to future of ppc, 4Q results from the majors will help us answer that question.
Where is PPC going?
Let us first try to define PPC. Remember that we are webmasters here.
Some webmasters have, in addition to seo, elected to "pay per click." They pay a firm based upon targeted clicks from quality SEs or Portals. They measure their rate of return and decide on continuing or not continuing the program.
To me, PPC does not mean get paid to click OR click stuff and get a reward, win a prize etc.
Sites that advertise:Every time you click-through on a paid search listing we reward you with 1 'spot.'
They are taking MY money and rewarding someone. That is not quality targeted traffic - imo
It is just that type of partner or affiliate that will cause webmasters to demand a system for excluding certain traffic that is found to be of little or no value.
PFP seems to be used as "pay for performance" by some.
The INK program is an example I've seen used.
PFP or "pay for placement" was originally used by GoTo - I think.
Their PR people like thinking up NEW TERMS
At GoTo "paid introductions" means clicks.
I'll have to side with RC, I would like to see more of INK's style or like you said: a flat rate PPC with rotating indexes.
We need more_up-to-date_and_more_variety results without having to drill down through the same sites that have the money to suck up all the good listings.
I mean, yes, Directories do have good quality sites(half the time), but won't people start to get sick of seeing the same sites all the time? Or having to drill through 10 links to find their topic of interest?
The worst approach is GoTo, no doubt about it, in that the deepest pocket wins, end of story. This is bad for surfers (who want the most relevant site NOT the biggest budget players, ranked in order of budget) and bad for the small but creative site owner.
Obviously though, ad revenue alone will not sustain SE's (even yahoo has added paid listings above their commercial categories) and we (the web masters) will often be paying in one form or another for our traffic from the directories and engines.
Given that spiders are on the endangered list, what type of system would most likely make you part with some green?
Paying for spider (theoretically) means that content is much more up to date, which is the second biggest problem i have with SE returns after relevancy.
They are all tools in our toolboxes.
Our job now is to decide when to grab a screw driver, a hammer, a wrench or all of the above.
In this busy world, the more options available the better, I say.
Play the game, be good in the game, stay in the game.
At least this allows for some 'skill' in optimising a content page to suit the flavour of the particular engine and thereby achieving a good ranking and a result that is returned after a clients 'keyphrase' is used.
I find that the 'paid for/express' directory services are fine for being 'listed' but not for delivering traffic which has specifically searched using a phrase which is relevant to a clients business.
Obviously, I am aware of the importance of the site description you submit to the directories, but with some of the 'creative' editing used by some Editors the effectiveness of this can be diluted.
At least with Ink it's 'reasonably' priced, allows you to change and improve copy and you can see results (or not) in a short space of time.