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Overture's software division is expected to launch Search Optimizer on Tuesday. The Web-based application was designed to help search engine marketers manage and optimize large numbers of keywords. The tool is Overture's answer to aQuantive's Atlas OnePoint, or Atlas Search, but the auto-optimization works only on the company's proprietary marketplaces.
press release [webmasterworld.com]
[edited by: Brett_Tabke at 6:20 pm (utc) on July 27, 2004]
I guess it's nice to see new features, but I'd much rather they quit segregating their broad match listings from their standard match listings.
I was really hoping a little more of the Yahoo usability mojo would rub off on Overture after the acquisition.
There is a pull down menu for the above selections located in the upper right and hard to see.
Accordingly, a lot of payments signed up on the orig. card failed (Overture, Looksmart, Yahoo, MSN, who knows.., God knows etc.)
My sales are *exactly* the same as before.
IMHO there's an awful lot of cash being sunk into SE coffers - and with no measurable ROI.
Overture? Who are they?
Adwords? Well I know about this - but its money down the pan.
It's like the dot.com burst all over again - but this time the SEs get the cash, until the mugs find out.
Just MHO :-)
IMHO there's an awful lot of cash being sunk into SE coffers - and with no measurable ROI.If you aren't tracking your PPC search engine campaigns you have no business doing them in the first place in my opinion.
With a little programming you can easily track a campaign's effectiveness. Without tracking you are blindly spending on advertising like people did foolishly during the boom.
Anyways, I think I will give this program a shot. I spoke with a rep. at SF Ad:Tech and I'd be interested in seeing how effectively their automatic bid management works based on the target CPAs I give them.
I have yet to try out 3rd party bid management applications though...I'd be curious to hear how people compare the 3rd party applications compared to the inhouse ones like overture's.
So what's happening is companies are being forced/advised to bid on keywords that have "market importance" (high volume = high return?) but in reality are keywords that return a range of enquiries rather than answer a specific need.
To give an example, last month a clients site returned 23,000 referrals from the search engines. Looking through them I estimate that approximately 17,000 of those could not have been bid on in Overture's current state. I could have bid on their keyword bigger brother but why would I want to do that?
It might be that the PPC marketplace has changed - it's been a while since I last logged in - but as the conversion rates I get via organic listings are more or less the same as that of PPC, I've never really been persuaded to venture in too deeply.
What's more you don't even get reports on IP's that clicked on your listings and that's just gotta be fundamental before I give anyone my credit card to play with.