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Here's what I found out:
1) <b>This comes from Spyware</b> made by GAIN/Gator/Claria (obvious).
2) <b>Users don't have to type my keyphrase to see my ad.</b> Rather, anything the Spyware thinks is relevant. This means anything users are stupid enough to click on will be shown, especially when clicks are expensive. When I particpate in pay for performance search, I expect my ad to be shown only when my keywords are typed in!
3)This particular spyware is in BETA, yet is driving tons of clicks to my ads that is costing me money.
4) Conversions, which were above 10%, are now below 1%. Effectively forcing me to pull my ads for the time being.
<b>In my opinion, Overture needs to do 3 things:</b>
1) Don't work with Spyware companies.
2) Since they'll ignore #1, move Spyware into the Content Match category, which is really what it is.
3) Provide a way to opt-out of spyware, so advertisers that do not want to support a malicious economy do not have to.
Has anyone else had a similar experience?
The thing that really gets me is that when I buy the Overture keyphrase "free widget with special sauce" it only shows when a user types that into Y! or another search engine.
In the case of searchscout, they just bring up my ad whenever they feel it's relevant. Again, I feel this is a contextual ad (f that) and should be categorized by Overture as one. If I wanted to buy a more general keyword like "widget", I would. I'm suprised that there aren't more complaints about this.
It's only been a week or so, it won't be long 'til budgets hit the fan and large advertisers pull out.
Ultimately every advertiser can vote with their credit card, but we have much evidence to support the facts.
How the traffic gets there is a whole different bag of worms (and as Shak did I'll abstain from opinionating).
I was even asked for a quote from Overure in the UK about the quality, which I was happy to provide.
Way too many superlatives, tons, massive etc. a week is not a long time.